Senior Social & Content Strategy Director

Burson; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Burson in London is seeking a Social & Content Strategist (Account Director) to lead social-first content for a major technology client and support other key accounts. You will shape strategy, partner with creative teams, and guide campaigns across Instagram, TikTok, LinkedIn, Facebook and X.

The role focuses on connecting audience insights with brand objectives, defining channel ecosystems, and presenting strategic plans to clients with executive presence.

Responsibilities

• Develop and implement robust data-driven social media and digital engagement strategies by conducting in-depth reputation analysis, trend forecasting, and stakeholder/audience mapping, ensuring these strategies are clear, compelling, and aligned with KPIs.
• Lead and optimise strategic social platform planning for large-scale campaigns and always-on engagement initiatives, defining channel ecosystems, targeting, and maximizing reach across the digital landscape.
• Translate performance data and stakeholder sentiment into actionable strategic recommendations for creative development and campaign optimization.
• Persuasively present complex strategic frameworks and plans to internal stakeholders and external clients with clear communication and executive presence.
• Leverage tools to anticipate threats and inform strategic pivots that build reputation and competitive advantage for clients.
• Monitor evolving social media trends and platform evolutions to identify opportunities and keep Burson ahead of the curve across regions.

Job description

Burson in London is seeking a Social & Content Strategist (Account Director) to lead social-first content for a major technology client and support other key accounts. You will shape strategy, partner with creative teams, and guide campaigns across Instagram, TikTok, LinkedIn, Facebook and X.

The role focuses on connecting audience insights with brand objectives, defining channel ecosystems, and presenting strategic plans to clients with executive presence.