Senior Social Brand Manager - Ftc

Wella; Wimbledon; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Personal leave

Volunteer days

Pension scheme (optional)

Private medical insurance (optional)

Life insurance

Staff discount

WOW program

Remote work abroad (4 weeks)

Job summary

Wella is seeking a Senior Social Brand Manager on a 12-month FTC to shape local organic social media strategies for Wella Professionals, Nioxin, OPI, and Retail Hair. Based in London with Wimbledon on-site two days a week, you will lead a small team, work with global and external partners, and drive engagement across Instagram and TikTok.

You will define content calendars, measure performance with KPIs such as SOV, EMV, and sentiment, and mentor two assistant managers while managing external

Qualifications

• 5+ years in social & influencer marketing in a consumer brand setting
• Proven ability to grow audiences and engagement across multiple channels (Instagram, TikTok, Facebook, YouTube)
• Experience leading social teams and mentoring junior staff
• Strong content creation and channel growth track record
• Ability to translate global brand strategies to local markets
• Experience managing external agencies is essential

Responsibilities

• Lead the strategic development of social media initiatives across consumer and professional audiences to grow engagement and brand presence
• Own and oversee social platforms (Instagram, TikTok); oversee a two-person assistant social media management team
• Develop and drive UGC strategy to increase penetration
• Create and implement social content calendars aligned with business priorities
• Collaborate with global teams, external agencies, and creators to deliver high-impact campaigns
• Manage relationships with external agencies and monitor budgets in collaboration with Brand Team
• Define and track KPIs (SOV, EMV, ER%, sentiment) and report insights to leadership

Skills

Social media strategy

Influencer marketing

Team leadership

Content creation

Trend spotting

Data analytics

Agency management

Job description

Senior Social Brand Manager - FTC

Function: Marketing Location:

London, LND, GB

Work Arrangement: Hybrid

Position Title: Senior Social Brand Manager – 12 Month FTC

Location: Wimbledon (2days)

Reports to: Associate Director Brand Communications

Direct Reports: 2x Assistant Social Media Managers

Scope: All Brands Wella Professionals (Colour & Care), Nioxin, Clairol & OPI

ABOUT THE WELLA COMPANY

Together, WEenable individuals to look, feel, and be their true selves.

THE ROLE

We’re looking for a Senior Social Brand Manager to join our Marketing team. This role will shape and drive our brand platform strategies and drive our goal of becoming the most loved hair and nail brands among both end consumers and professionals by establishing and growing our share of voice, reach, engagement, and inspiration. Reporting to our Associate Director of Brand Communications, you will be responsible for defining our local organic social media strategies for our portfolio of brands, channels, and content, working collaboratively with both internal and external stakeholders. Brands of focus will include Wella Professionals (Colour & Care), Nioxin, OPI, and Retail Hair.

This is for a Fixed Term Contract.

KEY RESPONSIBILITIES

• Lead the strategic development of social media initiatives for both end consumers and professional audiences, focusing on driving brand engagement and growth across our hair care, colour, and nail categories. This includes optimising content distribution, leveraging boosting tactics, managing owned brand channels, and fostering key partnerships to amplify brand visibility and influence across all local owned social platforms.
• Own and oversee the Wella company brands’ social platforms, focusing on Instagram and TikTok, ensuring alignment with overall brand strategies. Lead and guide the execution of social media activities by managing and mentoring a team of two assistant social media managers to drive tailored content and engagement
• Fuel UGC strategy to increase penetration.
• Ideate, brief and implement social content to support our brand and customer calendars – aligned with business priorities.
• Think in a 360 way and leverage social and UGC in an omni-channel manner.
• Develop and oversee the development of best-in-class social content calendars, ensuring alignment with global brand strategies while tailoring content to local markets. Drive the creation of compelling social media content by collaborating closely with global teams, external agencies, brand teams, and external creators to deliver high-impact social campaigns
• Own relationship with external agencies
• Define, establish, and track key performance indicators to measure the success of social media initiatives, providing regular, data-driven reports to the UKI Lead Team and broader business stakeholders. Champion best practices and share insights across UKI and global teams to drive continuous improvement and alignment with overarching business objectives.
• Manage with the budgets agree with Brand Team.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

Essential:

• 5+ years’ experience of working in a social & influencer / owned & earned marketing role in a fast-paced consumer brand environment
• Demonstrable examples of successfully managing a range of social media channels (Instagram, TikTok, Facebook, Workplace, YouTube…) and growing audiences & engagement on behalf of a brand or company
• Experience of managing and developing social teams across all social channels
• Demonstrate examples of best-in-class content creation and social channel growth
• Proven ability to drive new ideas and plans through to completion.
• Able to spot and switch on trends.
• Creative and innovative thinker; who brings the outside in and continually challenges the status quo.
• Analytical and data driven; uses data insights to drive constantly improve and raise the bar across core KPIS: following, EMV, SOV, ER% and sentiment
• Experience of successfully delivering projects within cross-functional teams
• Previous experience managing an agency is essential.

Desirable:

• A post-grad qualification in Digital Marketing would be a plus.
• Beauty experience preferred.
• Experience in professional beauty, especially hair & nail

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days’ personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer