Senior Social Brand Manager - FTC

Wella International; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Birthday leave

Personal leave

Volunteer days (2 paid)

Pension scheme (8% employer)

Private medical insurance

Life Insurance (8x base)

Staff discount

Employee Assistance Program

Enhanced maternity/paternity/adoption

Gym benefits

Remote work abroad (4 weeks)

Early Friday finish

Job summary

Wella Company in London (Wimbledon) is seeking a Senior Social Brand Manager for a 12-month FTC to shape and drive brand platform strategies across Wella Professionals, Nioxin, OPI, and Retail Hair. The role focuses on organic social channels, content, and partnerships with a small team.

You will define local social strategies, work with global teams and external agencies, and report performance metrics to the UKI leadership while guiding a world-class social calendar that aligns with brand

Qualifications

• 5+ years' experience in social and influencer marketing for consumer brands.
• Demonstrated ability to manage multiple social channels and grow audiences.
• Experience leading social teams across channels (Instagram, TikTok, Facebook, YouTube).
• Proven content creation and growth across platforms.
• Ability to drive ideas through to completion and spot trends.
• Experience managing external agencies is essential.

Responsibilities

• Lead strategic development of social initiatives to drive engagement and growth for multiple brands.
• Oversee brand social platforms (Instagram, TikTok) and mentor two assistant managers.
• Drive UGC strategy to increase penetration and content calendar development.
• Collaborate with global, brand, and external partners to deliver high-impact campaigns.
• Define KPIs and report insights to UKI leadership, ensuring alignment with business goals.
• Manage budgets in agreement with Brand Team.

Skills

Social media management

Influencer marketing

Team leadership

Content creation

Data analytics

Agency management

Job description

Position Title: Senior Social Brand Manager - 12 Month FTC

Location: Wimbledon (2days)

Reports to: Associate Director Brand Communications

Direct Reports: 2x Assistant Social Media Managers

Scope: All Brands Wella Professionals (Colour & Care), Nioxin, Clairol & OPI

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We're looking for a Senior Social Brand Manager to join our Marketing team. This role will shape and drive our brand platform strategies and drive our goal of becoming the most loved hair and nail brands among both end consumers and professionals by establishing and growing our share of voice, reach, engagement, and inspiration. Reporting to our Associate Director of Brand Communications, you will be responsible for defining our local organic social media strategies for our portfolio of brands, channels, and content, working collaboratively with both internal and external stakeholders. Brands of focus will include Wella Professionals (Colour & Care), Nioxin, OPI, and Retail Hair.

This is for a Fixed Term Contract.

KEY RESPONSIBILITIES

• Lead the strategic development of social media initiatives for both end consumers and professional audiences, focusing on driving brand engagement and growth across our hair care, colour, and nail categories. This includes optimising content distribution, leveraging boosting tactics, managing owned brand channels, and fostering key partnerships to amplify brand visibility and influence across all local owned social platforms.
• Own and oversee the Wella company brands' social platforms, focusing on Instagram and TikTok, ensuring alignment with overall brand strategies. Lead and guide the execution of social media activities by managing and mentoring a team of two assistant social media managers to drive tailored content and engagement
• Fuel UGC strategy to increase penetration.
• Ideate, brief and implement social content to support our brand and customer calendars - aligned with business priorities.
• Think in a 360 way and leverage social and UGC in an omni-channel manner.
• Develop and oversee the development of best-in-class social content calendars, ensuring alignment with global brand strategies while tailoring content to local markets. Drive the creation of compelling social media content by collaborating closely with global teams, external agencies, brand teams, and external creators to deliver high-impact social campaigns
• Own relationship with external agencies
• Define, establish, and track key performance indicators to measure the success of social media initiatives, providing regular, data-driven reports to the UKI Lead Team and broader business stakeholders. Champion best practices and share insights across UKI and global teams to drive continuous improvement and alignment with overarching business objectives.
• Manage with the budgets agree with Brand Team.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

Essential:

• 5+ years' experience of working in a social & influencer / owned & earned marketing role in a fast-paced consumer brand environment
• Demonstrable examples of successfully managing a range of social media channels (Instagram, TikTok, Facebook, Workplace, YouTube...) and growing audiences & engagement on behalf of a brand or company
• Experience of managing and developing social teams across all social channels
• Demonstrate examples of best-in-class content creation and social channel growth
• Proven ability to drive new ideas and plans through to completion.
• Able to spot and switch on trends.
• Creative and innovative thinker; who brings the outside in and continually challenges the status quo.
• Analytical and data driven; uses data insights to drive constantly improve and raise the bar across core KPIS: following, EMV, SOV, ER% and sentiment
• Experience of successfully delivering projects within cross-functional teams
• Previous experience managing an agency is essential.

Desirable:

• A post-grad qualification in Digital Marketing would be a plus.
• Beauty experience preferred.
• Experience in professional beauty, especially hair & nail

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days' personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this linkto review the Notification of Equal Opportunity Rights poster