Senior SEO & GEO Lead for AI-Driven Retail

Boots UK; Nottingham; On-site; GBP 65,000 - 86,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption"

Flexible benefits scheme

TELUS Health EAP

Job summary

Boots UK in Nottingham is seeking an SEO/GEO Manager to own the day-to-day delivery of our SEO and GEO strategy across Boots.com for Health, Wellness, General Merchandise and Beauty, ensuring customers find the right product, the right advice, and the right store, wherever they search.

You will collaborate across trading, content, social, PR, Product, Engineering, UX and UI teams to improve discoverability and AI-readiness, build scalable workflows, and drive measurable organic growth.

Qualifications

• Bachelor’s degree in marketing, Computer Science, or a related field is required.
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Responsibilities

• Design and deliver end-to-end organic growth strategies across traditional SEO and emerging AI-driven search.
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Skills

Technical SEO

GEO/AI search

HTML/CSS/JS

Enterprise SEO

Analytics proficiency

Project management

Education

Bachelor’s degree required

Tools

Screaming Frog

Lumar

Pi Datametrics

Sistrix

Google Analytics 4

Google Search Console

Salesforce Commerce Cloud

Job description

Boots UK in Nottingham is seeking an SEO/GEO Manager to own the day-to-day delivery of our SEO and GEO strategy across Boots.com for Health, Wellness, General Merchandise and Beauty, ensuring customers find the right product, the right advice, and the right store, wherever they search.

You will collaborate across trading, content, social, PR, Product, Engineering, UX and UI teams to improve discoverability and AI-readiness, build scalable workflows, and drive measurable organic growth.