Senior SEO Executive

Frasers Group; Market Warsop; Presencial; GBP 42.000 - 56.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Descripción de la vacante

Frasers Group is seeking an SEO-focused Site Manager Assistant to support day-to-day management and optimise the organic channel across the group’s websites.

You will collaborate with the digital marketing team to improve rankings, drive organic performance, and implement technical and content-based SEO improvements for Frasers Group brands.

Formación

• Hands-on SEO experience (in-house or agency).
• Keyword research, strategy, daily optimization, and analysis.
• Ability to report on KPIs to managers.
• Work to tight deadlines and high-priority requests.
• Strong problem solving and analytical skills.
• Able to self-manage multiple projects.
• Passion for SEO and online marketing.
• Experience with content marketing and social campaigns.
• Continuously improves quality of service.
• Takes initiative and suggests new approaches.
• Respects diverse views and supports learning environments.

Responsabilidades

• Make and implement recommendations to improve SEO performance and rankings.
• Suggest changes to site structure and content to boost keyword rankings.
• Collaborate with content writers to optimize category/landing pages and create FAQs.
• Identify issues with Botify/ScreamingFrog to prevent negative SERP impact.
• Perform technical SEO audits and rectify issues.
• Use PI-datametrics/SEMrush for insights and opportunities.
• Assist with link-building strategies and backlink audits.

Conocimientos

SEO focus

Keyword research

Analytical skills

Reporting to managers

Deadline handling

Self-management

Content marketing

Social campaigns

Proactive improvement

Initiative

Team collaboration

Herramientas

Botify

ScreamingFrog

PI-datametrics

SEMrush

Descripción del empleo

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - We are building the planet's most admired and compelling brand ecosystemOur purpose - We are elevating the lives of the many with access to the world's best brands and experiencesAt Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:Own it and back yourself - Own the basics,
own your role and own the resultThink without limits - Think, think fast, think fearlesslyBe relevant - Relevant to our people, our partners and the planet

Job Description

The Role

The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for a Frasers Group website.

Key Responsibilities

• Make and implement recommendations to improve SEO channel performance and rankings
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
• Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
• Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative
  impact in SERP.
• Perform in-depth technical SEO audits of websites as well as rectifying any issues
• Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
• Assist with link building strategies and perform backlink link audits

Qualifications

• Hands on experience in an SEO-focused role (in house or agency)
• Experience with keyword research and strategy, daily optimization, and in-depth analysis
• Ability to confidently report on key performance metrics to managers
• Ability to work to tight deadlines and respond to high priority requests
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns
• Continuously and proactively improves the quality of service delivered
• Willingly takes the initiative and suggests new approaches
• Respects individual's views and positively contributes to a learning environment in
  which individuals are supported and encouraged to excelBehaving consistently and with integrity at all times, realising everyone's potential to get the best possible result and live the values

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to
  bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - Employee Welfare
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and
  support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

Summary

SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Retail