Senior SEO Executive

B2 Agency Limited; Leeds; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

22 days annual leave

Company pension

Cycle to Work

Training budget

Career progression

Regular social events

Job summary

Casus Group is seeking a Senior SEO Executive to lead SEO strategy, content direction and outreach for multiple clients. You will work with experienced SEO professionals, interpreting data to improve rankings and organic performance across industries.

The role focuses on client communication, strategy execution and collaboration with internal teams. A proactive, detail‑oriented marketer with 2+ years of SEO experience is preferred, with growth opportunities in a growing agency.

Qualifications

• 2+ years or more of SEO experience, in-house or agency side.
• Ability to analyse data using GA4, GSC, Screaming Frog, SEMRush and more.
• Good understanding of LLMs and AI.
• Develop and implement outreach to boost backlinks.
• Identify opportunities to optimise copy and landing pages.
• Understand keyword research process and organic growth.
• Technical SEO knowledge for performance impact.
• Experience with site audits to find SEO opportunities.
• Attention to detail in site analysis and opportunities.

Responsibilities

• Interpret data to create an SEO strategy for multiple clients.
• Be a problem solver with creative SEO solutions.
• Lead client communications and liaise with internal teams.
• Maintain adherence to company processes and policies.
• Collaborate with team and drive delivery on deadlines.

Skills

Organisational skills

SEO experience

Data analysis

AI/LLMs understanding

Outreach strategy

Keyword research

Technical SEO

Site audits

Excel/Sheets

Team player

Client communication

Tools

GA4

Google Search Console

Screaming Frog

SEMrush

Excel/Google Sheets

Job description

The Senior SEO executive role will be responsible for managing all SEO activities such as the SEO and content strategy, PR campaigns, and keyword strategy to increase rankings on all major search networks. Working in a team of SEO experts who have years of experience, the Senior SEO Executive will develop a deep understanding of the industry and be provided with the tools and training to thrive.

The Role

At the Casus Group we create and market high-quality e-commerce websites for well-known brands - we’re growing at a great pace thanks to our great reputation. We’re looking to scale our digital marketing team and are looking for the next SEO expert to help us grow.

A Senior SEO Executive will….

• Learn to interpret, understand and compile data to create an SEO strategy for a range of
  clients, stretching across a number of different industries
• Be a problem solver and understand and come up with creative solutions to boost organic
  performance
• Create an understanding of how to speak to clients, and eventually being a lead of all client
  communications
• Have excellent communication and interpersonal skills in order to liaise with clients and
  internal teams.
• Demonstrate initiative and confidence
• Be creative when looking for solutions to difficult problems
• Understand and implement instructions and directions from others
• Be an active, motivated and inspired member of the team
• Maintain a full understanding of company processes, policies, guidelines, and contractual
  obligations and ensure these are consistently followed
• Be provided opportunities for growth and success within the company

Skills & Experience

• Good organisation skills and time management
• 2+ years or more of SEO experience, working either in-house or agency side
• Ability to analyse data by using tools such as GA4, Google Search Console, Screaming
  Frog, SEMRush and more
• A good understanding of LLMs and AI
• Develop and implement an outreach strategy to boost brand awareness and build valuable
  backlinks to client sites
• Identify opportunities to optimise copy and landing pages to boost organic performance
• Understand the process and importance of keyword research, and how to deliver organic
  success through keyword research
• A good understanding of Technical SEO and its importance for SEO performance
• Experience of completing site audits, to identify crucial SEO opportunities
• Attention to detail when analysing a site and investigating opportunities to increase
  organic performance
• Experience with Excel/Google Sheets
• An understanding of website migrations, and the intricacies of migrations
• Energy and enthusiasm with an ability to learn quickly
• Articulate and concise communication skills
• A desire to be a team player
• A proven track record of successful deliveries with deadlines

Bonus Points

• Awareness of HTML/CSS/JS
• Experience working with Adobe/Magento and Shopify sites

The Package

• Competitive salary, dependent on experience
• 22 days annual leave plus bank holidays
• Additional holiday entitlement with length of service
• Company pension scheme
• Technology and Cycle to Work schemes
• Clear career progression opportunities with regular appraisals, training and
  development support
• Dedicated training budget for external courses and professional certifications
• Recognition and rewards for birthdays, work anniversaries, Christmas and significant
  life milestones
• Regular social events and quarterly surprise gift boxes
• A collaborative, people-first culture with employee wellbeing at the heart of
  everything we do
• Modern office environment and the opportunity to help shape an ambitious,
  growing business

If you want to be a part of the Casus Group and believe that you are the right person for the role,
apply and have a chat with us to really understand what life’s like here and how it is going to
change yours.

We can’t wait to hear from you!

At B2, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender, race, religious beliefs or sexual orientation.

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Equity House
Boar Lane
Leeds
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United Kingdom

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