Senior SEO Executive

Casus Group; Leeds; Hybrid; GBP 30,000 - 48,000; Full time

Benefits offered by this job

22 days annual leave

Company pension scheme

Healthcare cash plan

Cycle to Work

Flexible working

Training budget

Job summary

Casus Group is seeking a Senior SEO Executive to lead SEO strategy and client communications. You will manage data-driven SEO campaigns, coordinate with content and design teams, and drive organic growth across multiple brands.

The role is hybrid with Leeds as a base, offering a collaborative, learning-focused environment. You should bring 2+ years of SEO experience, strong data analysis skills, and a proactive, team-oriented attitude.

Qualifications

• 2+ years SEO experience, in-house or agency
• Ability to analyse data using GA4, GSC, Screaming Frog, SEMRush
• Understanding of LLMs and AI applications in SEO
• Develop and implement outreach to grow backlinks
• Identify opportunities to optimise copy and landing pages
• Understand keyword research and technical SEO importance
• Experience with site audits to spot SEO opportunities

Responsibilities

• Create and implement SEO strategy across clients and industries
• Interpret data to refine SEO and content plans
• Lead client communications as the senior SEO contact
• Collaborate with internal teams to boost organic performance
• Maintain awareness of company processes and guidelines
• Contribute to growth and success within the team

Skills

SEO strategy

Data analysis

Link building

Communication

Team collaboration

Project management

Excel/Sheets

AI / LLMS

Tools

GA4

Google Search Console

Screaming Frog

SEMRush

Google Tag Manager

Job description

Hybrid / Leeds

Senior SEO Executive

The Senior SEO executive role will be responsible for managing all SEO activities such as the SEO and content strategy, PR campaigns, and keyword strategy to increase rankings on all major search networks. Working in a team of SEO experts who have years of experience, the Senior SEO Executive will develop a deep understanding of the industry and be provided with the tools and training to thrive.

What You’ll Do

At the Casus Group we create and market high-quality e-commerce websites for well-known brands - we’re growing at a great pace thanks to our great reputation. We’re looking to scale our digital marketing team and are looking for the next SEO expert to help us grow.

• Learn to interpret, understand and compile data to create an SEO strategy for a range of clients, stretching across a number of different industries
• Be a problem solver and understand and come up with creative solutions to boost organic performance
• Create an understanding of how to speak to clients, and eventually being a lead of all client communications
• Have excellent communication and interpersonal skills in order to liaise with clients and internal teams.
• Demonstrate initiative and confidence
• Be creative when looking for solutions to difficult problems
• Understand and implement instructions and directions from others
• Be an active, motivated and inspired member of the team
• Maintain a full understanding of company processes, policies, guidelines, and contractual obligations and ensure these are consistently followed
• Be provided opportunities for growth and success within the company

What We’re Looking For

• Good organisation skills and time management
• 2+ years or more of SEO experience, working either in-house or agency side
• Ability to analyse data by using tools such as GA4, Google Search Console, Screaming Frog, SEMRush and more
• A good understanding of LLMs and AI
• Develop and implement an outreach strategy to boost brand awareness and build valuable backlinks to client sites
• Identify opportunities to optimise copy and landing pages to boost organic performance
• Understand the process and importance of keyword research, and how to deliver organic success through keyword research
• A good understanding of Technical SEO and its importance for SEO performance
• Experience of completing site audits, to identify crucial SEO opportunities
• Attention to detail when analysing a site and investigating opportunities to increase organic performance
• Experience with Excel/Google Sheets
• An understanding of website migrations, and the intricacies of migrations
• Energy and enthusiasm with an ability to learn quickly
• Articulate and concise communication skills
• A desire to be a team player
• A proven track record of successful deliveries with deadlines

Bonus Points

• Google Tag Manager experience
• Awareness of HTML/CSS/JS
• Experience working with Adobe/Magento and Shopify sites

The Package

• Competitive salary, dependent on experience
• 22 days annual leave plus bank holidays
• Additional holiday entitlement with length of service
• Company pension scheme
• Healthcare cash plan
• Technology and Cycle to Work schemes
• Flexible working
• Employee referral scheme
• Clear career progression opportunities with regular appraisals, training and development support
• Dedicated training budget for external courses and professional certifications
• Recognition and rewards for birthdays, work anniversaries, Christmas and significant life milestones
• Regular social events and quarterly surprise gift boxes
• A collaborative, people-first culture with employee wellbeing at the heart of everything we do
• Modern office environment and the opportunity to help shape an ambitious, growing business

Equal Opportunities

At Ayko, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender, race, religious beliefs or sexual orientation.