Senior SEO Executive

ao.com; Bolton; On-site; GBP 30,000 - 45,000; Full time

Job summary

AO is seeking a passionate Senior SEO Executive to join their dynamic team in Bolton. The role centers on implementing SEO strategies that elevate their visibility and drive revenue through expert analysis and data-driven decisions. You will collaborate closely with internal teams to enhance SEO practices and optimize performance, all while contributing to a culture of creativity and collaboration. Expect a supportive workplace with benefits like enhanced leave, wellness initiatives, and continuous learning opportunities.

Benefits

25 days holiday, increasing to 27 days after 2 years

5% pension contribution matching

Discounted gym membership

Onsite spa services

Family leave enhancements

Two paid charity days per year

Complimentary breakfast and coffee onsite

Qualifications

• Minimum of at least 2 years SEO experience in an eCommerce environment.
• Strong analytical, strategic, and mathematical skills.
• Highly proficient in Google Analytics & Microsoft Excel.

Responsibilities

• Implement SEO strategy focused on increasing traffic and revenue.
• Conduct thorough on-page and off-page SEO analysis.
• Track and report on key SEO metrics.

Skills

Analytical skills

Strategic thinking

Attention to detail

Data analysis

SEO tools proficiency

Education

2 years experience in SEO

Experience in eCommerce

Tools

Google Analytics

Microsoft Excel

Job description

At AO, our customers are our top priority - they're at the heart of everything we do. Our SEO team work to make sure we remain front of mind for our customers and are the first destination for all of their electrical needs.

Are you passionate about all things SEO? Do you love optimising content, analysing data, and improving search rankings? If so, we’d love to hear from you!

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here's What You Can Expect To Be Doing

• Implement the SEO strategy with a clear focus on increasing share of voice, traffic, and revenue
• Use a data-driven approach to optimise performance and identify opportunities for automation where relevant
• Maintain SEO best practices at the highest standard, ensuring strong technical SEO hygiene
• Conduct thorough on-page and off-page SEO analysis, applying best practice solutions aligned with Google’s evolving algorithms
• Work closely with internal teams, including PR, to develop and execute a strong link acquisition strategy
• Partner with content and tech teams to drive SEO initiatives, raising awareness of best practices and the impact of SEO decisions
• Perform in-depth keyword and competitor research, identifying gaps and developing action plans to outperform competitors
• Collaborate with acquisition managers and channel specialists to maximise multi-channel performance across various product categories
• Optimise the use of technology platforms and agency partnerships to enhance SEO efforts
• Track, analyse, and report on key SEO metrics and overall progress

A Few Things About You

• Minimum of least 2 years SEO experience in an eCommerce environment
• A strong commercial acumen and results driven
• Strong analytical, strategic, and mathematical skills, along with meticulous attention to detail
• Highly proficient in Google Analytics & Microsoft Excel
• Experience using SEO tools
• Enthusiastic, ambitious, and driven with an eagerness for learning and self-development
• Experience working in a retail environment would be advantageous

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.

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AO is for everyone

We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work.

We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer.

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