Senior SEM Analyst, Search Engine Marketing

Expedia Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior SEM Analyst to drive search marketing optimization. In this dynamic role, you will manage ad copy processes and collaborate with various teams to enhance performance across platforms. With a focus on data-driven marketing, you will leverage your analytical skills to influence SEM strategies and deliver exceptional user experiences. Enjoy exciting travel perks and a supportive work environment that fosters growth and creativity in the ever-evolving travel landscape.

Benefits

Exciting travel perks

Generous time-off

Parental leave

Career development resources

Global hybrid work setup

Qualifications

• Strong quantitative and analytical skills for data processing.
• Ability to thrive in a fast-paced environment with attention to detail.

Responsibilities

• Manage and optimize SEM ad copy processes globally.
• Collaborate with teams to improve SEM accounts performance.

Skills

Analytical Skills

Project Management

Data Manipulation

Communication Skills

Problem Solving

Education

Undergraduate degree in Business

Degree in Marketing

Degree in Analytics

Degree in Engineering

Tools

SQL

Microsoft Excel

Job description

Senior SEM Analyst, Search Engine Marketing

Join to apply for the Senior SEM Analyst, Search Engine Marketing role at Expedia Group.

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior SEM Analyst, Search Engine Marketing

Introduction To Team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google's top global advertisers, we partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing ad copy processes globally, partnering with Brand, Product, Technology, Trading, Analytics, and Data Science teams to improve SEM accounts performance.

If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll join a harmonious and open space with like-minded individuals. And you'll score fantastic travel discounts while having fun!

In This Role, You Will

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
• Manage and optimize SEM ad copy processes
• Liaise with brand, promotions, and analytics teams to test new ad copy messaging and Google products for continuous creatives optimization
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other engines to our site
• Provide automation teams with specifications for building automated solutions like tools and dashboards
• Work closely with the product and technology teams to optimize ad copy and extensions at scale
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product, and Technology Teams to improve SEM products and influence prioritization

Experience And Qualifications

• Undergraduate degree in Business, Marketing, Science, Analytics, Engineering, or related technical fields
• Strong quantitative, analytical skills, including data manipulation and processing large datasets to understand trends and make decisions
• Experience with SQL and proficiency in Microsoft Excel
• Demonstrated curiosity and interest in solving problems, especially related to consumer decision-making
• Excellent implementation skills, attention to detail, and organizational abilities
• Ability to thrive in a fast-paced environment
• Strong written and verbal communication skills
• No prior SEM experience required but preferred; interest in data-driven online marketing is essential
• Fluent in English; additional languages are a plus

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability or other health conditions, please contact our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be recognized as a Best Place to Work on Glassdoor in 2024 and for our award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's brands include: Brand Expedia, Hotels.com, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks are property of their respective owners.

Employment opportunities at Expedia Group are always communicated through our Talent Acquisition and hiring teams. Never share sensitive personal information unless you're sure of the recipient. We do not extend job offers via email or messaging to individuals we haven't contacted first. Our official email domain is @expediagroup.com. The official careers website is careers.expediagroup.com/jobs.

We are committed to creating an inclusive environment with a diverse workforce. All qualified applicants will receive consideration regardless of race, religion, gender, sexual orientation, national origin, disability, or age.