Senior SDR Manager

PatSnap

Greater London

Hybrid

GBP 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

25 days annual leave

Two paid volunteering days

Private healthcare with AXA

Pension with Scottish Widows

Enhanced parental leave policies

Work from home stipend

Cycle to Work scheme

Life assurance

Payroll giving options

Eyecare vouchers

Job summary

PatSnap in London is seeking a Senior SDR Manager to lead a team of 13 SDRs in a high-volume, outbound environment. You will report to the Head of Sales and own the strategy for mid-market and enterprise prospecting in a hybrid office setting.

You’ll coach a young, coachable team, optimize scripts and cadences, and collaborate with Marketing to refine buyer personas and value propositions. This is a hands-on leadership role with a strong emphasis on process, tools, and data-driven results.

Qualifications

2+ years SDR Manager experience (or recently promoted)
Strong background in outbound prospecting and cold-calling
Experience with AI-enabled sales tools and platforms
Ability to coach and develop a junior SDR team
Comfort working in a hybrid London environment with in-office days

Responsibilities

Mentor, train, and motivate SDRs on cold-calling tactics and best practices
Cultivate a results-driven culture and ensure performance against targets
Identify and implement AI-driven sales tools to enhance lead generation
Refine scripts, cadences, and outreach strategies with market trends
Collaborate with Marketing on campaigns, leads, and buyer personas
Coordinate with regional sales teams for pipeline alignment
Oversee daily use of Salesforce, Outreach, LinkedIn Navigator, ZoomInfo
Provide insights on new tools to streamline outreach
Monitor SDR KPIs and pipeline generation
Present performance updates to Head of Sales and leadership

Skills

SDR Manager

Outbound prospecting

Coaching

Lead generation

Communication

Tools

Salesforce

Salesloft

LinkedIn Sales Navigator

ZoomInfo

Orum

Job description

Senior SDR Manager

Have a proven track record of leading and developing high-performing SDR teams in a fast-paced, outbound sales environment?
Passionate about coaching emerging talent, improving sales processes, and turning ambitious pipeline goals into consistent results?
Excited to shape the outbound strategy for an AI-powered platform used by leading organizations and innovation-driven companies?

If you’re ready to lead a talented team and help build the next phase of Patsnap’s growth, we’d love to hear from you.

Role Summary:

We’re seeking a dynamic Senior SDR Manager to lead our team of 13 Sales Development Representatives (SDRs) in London. Reporting directly to our Head of Sales, you’ll be taking ownership of a high-volume, cold-calling environment that targets mid-market and enterprise-level prospects. If you are passionate about coaching a sharp, coachable, but relatively inexperienced team and you have a track record of success rising through the ranks from SDR or AE to Manager we want to hear from you!

This is a hybrid position in our London, UK office with Monday, Tuesday and Thursday as mandatory in-office days. You are welcome to come in more often than those 3 days as well.

Want to see the platform you'd be representing?
Check out this short overview:

Who are we?

PatSnap is a global, pre-IPO company that transforms the way organizations harness their Intellectual Property and Research and Development productivity. Our platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle, using domain-specific AI to accelerate the creation of market-ready products. With over 12,000 customers worldwide, including some of the biggest names in innovation, Patsnap is at the forefront of technological advancement. Our $300M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.

We have a vibrant and diverse team with offices in Singapore, Toronto, London and Shanghai, alongside remote teams in the US. Our growth is powered by our people, and we are proud of our shared ambition, work ethic and entrepreneurial spirit.

What You’ll Be Doing:

Mentor, train, and motivate SDRs on cold-calling tactics and best practices
Cultivate a results-driven, socially conscious culture, ensuring consistent performance against targets
Identify and implement new AI-driven sales tools and cutting-edge prospecting functionalities to enhance lead generation and efficiency
Continuously refine scripts, cadences, and outreach strategies in alignment with market trends and Patsnap’s goal of accelerating impactful innovation
Work closely with Marketing on campaign planning, lead flow, and feedback loops to refine buyer personas and value propositions
Partner with regional sales teams to align pipeline goals, qualification criteria, and handoff processes, ensuring the right focus on the innovators who align with our mission
Oversee daily use of Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo, and other tools, ensuring accurate reporting and best-in-class processes
Provide insights into new tools or features that could streamline outreach and data management
Monitor SDR KPIs, including call volume, conversion rates, and pipeline generation
Present regular performance updates to the Head of Sales and senior leadership

What We'd Love From You

SDR/AE-turned-Manager: 2+ years of SDR Manager experience (or a newly promoted individual) who can relate to the early-career challenges of the team

Cold Calling Expert: Strong background in outbound prospecting, with a track record of exceeding pipeline and revenue targets

Tech Savvy: Experience with Salesforce, Salesloft, LinkedIn Sales Navigator, ZoomInfo, and familiarity with AI-enabled sales tools. Nice to have: Orum

Mission-Driven: Passion for supporting innovators who are shaping a better future for society and the environment

Collaborative Mindset: Thrives in a highly collaborative, entrepreneurial environment, working closely with cross-functional teams

Excellent Communication: Strong coaching style and the ability to inspire a young, coachable team

Flexibility: Willingness to work in a hybrid environment (3 days in-office, 2 remote) with occasional travel

Benefits & Perks:

A genuinely strong sales culture we’re really proud of. High-performing but low ego, social, and dynamic. It’s a team that supports each other, shares best practice, raises standards, and celebrates wins properly together. Alongside a great product, it’s one of the best parts of working here.

Additional benefits