Senior Sales Manager Groups

W Hotels; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Complimentary meals

Accommodation service charge

Sales bonus programme

Training resources

Apprenticeships

Holiday 23 days

Uniform dry cleaning

Company pension

Take Care wellbeing resources

Rewards & celebrations

Discount hub for associates

Global Marriott discounts

F&B discounts 20%

Spa discounts 30%

Job summary

W London in Soho, London is seeking a Senior Sales Manager - Groups & MICE to lead relationships with corporate clients, manage events, and drive group revenue. You will attend industry events, negotiate terms, and present the hotel’s benefits to key stakeholders.

Located at 10 Wardour Street, the role offers a full-time schedule, a vibrant team, and access to Marriott Global discounts, bonus opportunities, and development resources. UK work rights required.

Qualifications

• Proven right to work in the United Kingdom.

Responsibilities

• Attends customer events, trade shows and sales missions to maintain, build and develop relationships with Marriott Global Sales Offices (GSOs) key stakeholders and customers in key-feeder markets.
• Build and maintain long-term relationships with existing and potential clients through regular communication and networking.
• Effectively presents hotel benefits and features based on customer needs.
• Utilizes negotiation skills and creative selling abilities to uncover new business.
• Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences effectively.
• Support the hotel’s service and relationship strategy, driving customer loyalty by engaging and connecting with new customers and inspiring guests through each customer experience.
• Develop and manage relationships with key stakeholders, both internal and external

Job description

Additional Information

Job Number 26096566

Job Category Sales & Marketing

Location 10 Wardour Street, London, England, United Kingdom, W1D 6QFVIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

Join our vibrant commercial team at W London as our Senior Sales Manager - Groups & MICE!

Located in Soho, W London owns the stage in the epicentre of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.

W London - why anywhere else?

• Meals - Tasty and Varied Complimentary Meals in our Green Room canteen.
• Accommodation Service Charge - Paid each month!
• Bonus Plan - Eligible for our sales bonus programme
• Learning and Growing - Access to the best digital and classroom based training resources and cross exposure opportunities
• Apprenticeships - Opportunities to undertake an apprenticeship to support your development in your role.
• Holiday - 23 days of holiday excluding public holidays (increase to 27 days with length of service
• Uniform Dry Cleaning- Complimentary, on site.
• Company Pension Scheme – Save for your future.
• Take Care - Access to our Take Care Emotional Wellbeing Resources & Associate Assistance Service
• Celebrate - Awards and Recognition Celebrations
• Benefit Hub - Access to further discounts for shopping, cinema tickets, technology and more!
• Events - Monthly Calendar of Associate Focused & Fun Events
• Long Service Recognition - Dedicated appreciation events for when you reach career milestones within the company.
• Global Marriott Hotel Discounts – Accessible to you and your loved ones, travel the world with Marriott International.
• Food & Beverage Discounts - 20% Discount in all F&B outlets within Marriott Properties
• Spa Discounts – 30% discount in our Away Spa

Core Responsibilities

• Attends customer events, trade shows and sales missions to maintain, build and develop relationships with Marriott Global Sales Offices (GSOs) key stakeholders and customers in key-feeder markets.
• Build and maintain long-term relationships with existing and potential clients through regular communication and networking.
• Effectively presents hotel benefits and features based on customer needs.
• Utilizes negotiation skills and creative selling abilities to uncover new business.
• Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences effectively.
• Support the hotel’s service and relationship strategy, driving customer loyalty by engaging and connecting with new customers and inspiring guests through each customer experience.
• Develop and manage relationships with key stakeholders, both internal and external

Developing & Executing Sales Strategies

• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the MICE & Group segments.
• Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the MICE & Group segments.
• Assists with the development and implementation of promotions, both internal and external.

Maximising Revenue

• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
• Develops and implement sales strategies to achieve property’s objectives whilst consistently analysing market information.

Analysing & Reporting on Sales and Financial Data

• Analyses market information by using sales systems and implements strategy to achieve property’s financial room goals.
• Assists Revenue Management with completing accurate six period projections.
• Reviews guest satisfaction results to identify areas of improvement.
• Support Director of Sales & Distribution in preparation of regular reports on sales performance, including reporting on KPI target results, market trends, and competitor activities for management review.

Ensuring Exceptional Customer Service

• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels.
• Empowers employees to provide excellent customer service.
• Observes service behaviours of employees and provides feedback to individuals and/or managers.
• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.
• Participates in and practices daily service basics of the brand.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

To be considered for this role, all applicants must have proven right to work in the United Kingdom

W Hotels are an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.