Senior Sales Manager

Picnic; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible, hybrid working

33 days holiday including Bank Holidays

Private Medical Insurance

Pension contribution

Co-working space and regular social events

Job summary

A fast-growing digital advertising firm in London is on the lookout for a Senior Sales Manager to drive revenue growth and engage key agencies. The ideal candidate will have over 3 years of media sales experience, particularly in digital, and a strong understanding of the ad tech ecosystem. Responsibilities include growing Picnic’s advertising revenues and building a healthy pipeline. This full-time role offers flexible working, generous holiday, and an attractive compensation package including base salary and commission.

Qualifications

• 3+ years of media sales experience, specifically in digital.
• Strong understanding of the ad tech ecosystem and agency landscape.
• Proven ability to grow a pipeline and close deals.

Responsibilities

• Grow advertising revenues from key strategic accounts.
• Create and lead sales presentations to agency decision makers.
• Build a predictable, healthy pipeline aligned to revenue goals.

Skills

Media sales experience

Understanding of ad tech ecosystem

Consultative sales skills

Relationship management

Presentation skills

Job description

About the Company

Picnic’s mission is to drive a higher quality ad‑funded internet. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. We’re a fast‑growing, founder‑led start‑up, passionate about making digital ads work better for everyone.

We’re looking for a Senior Sales Manager to drive revenue growth across a key agency patch – someone commercially sharp, proactive and hungry to make a real impact.

Responsibilities

Drive Consistent Revenue Growth

• Grow Picnic’s advertising revenues from key strategic growth accounts and a defined client territory
• Consistently exceed quarterly and annual revenue targets
• Maximise the opportunity from existing and new relationships to build your own pipeline of business

Strengthen Agency Engagement & Generate New Business

• Create and lead strong sales presentations to agency decision makers at all levels
• Maintain a high frequency of high quality outbound activity
• Ensure Picnic’s profile remains as high as possible within key growth agencies
• Combine new business development with excellent account management to drive year on year growth and retention

Own Your Forecasting

• Build a predictable, healthy pipeline aligned to revenue goals
• Accurately forecast the revenue you will deliver on a weekly/monthly/quarterly basis
• Manage expectations through clear communication of risks, opportunities and delivery timings

Deepen Product Knowledge & Market Intelligence

• Become an expert in Picnic’s product offering and value proposition
• Build a broad understanding of competitor products and the wider adtech landscape
• Support the wider Sales team to achieve commercial goals

Who are we looking for?

You’ll be an ambitious seller with the ability to deepen relationships, deliver exceptional revenue performance and proactively unlock new opportunities across Omnicom Media Group. You’ll thrive in a role that combines ownership, pace and high quality execution.

Experience & Skills

• 3+ years of media sales experience, specifically in digital
• Strong understanding of the ad tech ecosystem and agency landscape
• Proven ability to grow a pipeline, close deals and consistently achieve/exceed revenue targets
• Excellent consultative sales skills; comfortable operating at all agency levels

Omnicom Experience (Essential)

• We are specifically seeking candidates with established experience working within the Omnicom Media Group – this can be either sales or agency side
• You’ll have strong existing relationships across Omnicom agencies
• You understand their structures, planning rhythms, trading dynamics and decision making processes
• You can generate conversations, briefs and opportunities quickly through these relationships

Ways of Working

• Ability to articulate complex adtech solutions clearly and simply
• Highly motivated, solution oriented and resilient, with ambition and tenacity
• Confident presenting Picnic’s value proposition to audiences of all sizes
• Takes a thoughtful, strategic approach to where effort is placed across the pipeline
• A collaborative team player with high self awareness and low ego

Benefits

• Flexible, hybrid working (within regular reach of London Bridge is important)
• 33 days holiday (inclusive of Bank Holidays) plus a Christmas shutdown
• Private Medical Insurance through Vitality
• Pension contribution
• A great co‑working space, regular socials & offsites, Picnic Thursdays, Summer Fridays and ‘Work From Roam’ opportunities
• Annual Base Salary + Quarterly Commission Scheme

Why will you want to work for Picnic?

• You’re trusted to take ownership, make decisions and deliver
• Ideas move quickly – we learn through action, iteration and continuous improvement
• We push ourselves and the industry forward, raising the bar for digital advertising

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Other
• Industries: IT Services and IT Consulting

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London, England, United Kingdom