Senior Sales Lead, Tourism & Travel (EMEA)

Azira; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Flexible remote work

Great benefits package

Career growth opportunities

Autonomy and high impact

Job summary

Azira, a location intelligence platform, seeks a Senior Sales Lead for Tourism & Travel (EMEA) based in London. You will own revenue strategy and drive new business with DMOs, hotels, brands, and agencies, collaborating with the Paris team to expand Azira's presence across the region.

You’ll build relationships, grow the pipeline, and lead pricing discussions, contracts, and cross-functional alignment with marketing, product, and client success teams.

Qualifications

• 8+ years of sales experience in tourism and travel marketing.
• Proven success selling to DMOs and agency partners.
• Strong background in media sales, ad tech, audience targeting, and measurement.
• Consultative approach with a track record of revenue growth.
• Analytical and data-driven with ability to translate insights into business value.
• Excellent presentation, negotiation, and relationship-building skills.
• Experience with programmatic advertising or data-powered media solutions preferred.

Responsibilities

• Develop deep expertise in Azira's products and map value to the EMEA Travel and Tourism market.
• Identify, pursue, and close new business through proactive prospecting, lead generation, and consultative selling.
• Build and maintain strong client relationships to deliver tailored solutions.
• Grow and manage a healthy sales pipeline with accurate forecasting and performance reporting.
• Present and demonstrate solutions that align with customer goals and marketing challenges.
• Lead pricing discussions, negotiate terms, and manage contracts through to close.
• Collaborate cross-functionally with global marketing, product, and client success teams to align strategy.
• Share market trends, client feedback, and performance insights with leadership to inform go-to-market strategy.
• Represent Azira at client meetings, industry events, and conferences to build relationships and raise brand presence.

Skills

Sales leadership

Travel industry network

DMOs network

Data-driven selling

Negotiation skills

Cross-functional

Job description

Location: London, England | Team: Sales

About Azira

Azira is a location intelligence platform built for today's data-driven teams, turning mobile location signals into high-confidence, privacy-first insights. Our technology helps marketing, operations, and data leaders make smarter decisions, optimize performance, and drive measurable growth. From retailers and media agencies to destination marketers and real estate teams, we deliver trusted, validated insights rooted in real-world behavior — connecting the dots between where people go and how businesses can better reach, serve, and grow their audiences.

Why This Role Matters

As Senior Sales Lead, Tourism & Travel (EMEA), you'll report to Azira's EMEA sales leadership, based in Paris, and drive Azira's sales efforts across the Tourism & Travel vertical throughout the region. You'll own revenue strategy and execution with DMOs, hotels, brands, and their agency partners. This is a high-impact role centered on winning new business, growing existing accounts, and building strategic relationships around Azira's data-powered marketing and location intelligence solutions. Based in London, you'll take full ownership of your scope with real autonomy as we expand our EMEA presence, while collaborating closely with our established Paris team and regional offices around the globe. We're looking for someone with deep tourism and travel industry expertise, a strong network, an entrepreneurial mindset, and a genuine passion for helping organizations put data behind smarter marketing decisions. If that's your world, let's talk!

What You'll Do

• Develop deep expertise in Azira's products and value proposition, and position our solutions effectively across the EMEA Travel and Tourism market
• Identify, pursue, and close new business through proactive prospecting, lead generation, and consultative selling
• Build and maintain strong client relationships, understanding each partner's objectives to deliver tailored solutions
• Grow and manage a healthy sales pipeline, with accurate forecasting and performance reporting
• Present and demonstrate solutions that align with customer goals, priorities, and marketing challenges
• Lead pricing discussions, negotiate terms, and manage contracts through to close
• Collaborate cross-functionally with global marketing, product, and client success teams to align strategy, share customer insights, and improve sales processes
• Share market trends, client feedback, and performance insights with sales leadership to inform go-to-market strategy
• Represent Azira at client meetings, industry events, and conferences to build relationships and raise brand presence

What You'll Bring

• 8+ years of sales experience in the tourism industry, with a focus on marketing, media, and data-driven solutions
• Proven success selling to DMOs and agency partners, with a strong existing network across the European tourism industry
• Strong background in media sales, ad tech, audience targeting, and measurement
• A consultative, solution-selling mindset with a track record of driving revenue growth
• Analytical and data-driven, with the ability to translate insights into business value
• Excellent presentation, negotiation, and relationship-building skills
• Experience with programmatic advertising, location-based marketing, or data-powered media solutions preferred

Why You'll Love It Here

• Competitive pay based on experience and industry contacts
• Flexible remote working (London preferred) and a great benefits package
• The opportunity to lead and grow a major category at a high-growth company
• Supportive, sharp teammates who thrive on solving meaningful challenges
• A culture that values bold thinking, accountability, and fun