Senior Sales and Event Manager

JR United Kingdom; Ipswich; On-site; GBP 35,000 - 45,000; Full time

Job summary

A prominent catering company in the UK seeks a Senior Event and Sales Manager to enhance its market presence and drive revenue through creative event management. The ideal candidate will have demonstrable sales success, exceptional interpersonal skills, and a strong capacity to foster client relationships. This role involves strategic sales planning and managing key accounts to maintain high service standards. If you have a passion for luxury events and sustainability, we want to hear from you.

Qualifications

• Proven track record of achieving sales in excess of £1.5m per annum.
• Excellent interpersonal skills with the ability to build relationships.
• Experience in events and hospitality sectors preferred.

Responsibilities

• Lead the development and execution of sales strategies.
• Build and maintain client relationships to drive revenue growth.
• Manage new venue opportunities and client accounts.

Skills

Negotiation

Communication

Sales Strategy Development

Relationship Management

Education

Sales and Marketing Experience

Catering and Hospitality Experience

Tools

Pipedrive or Similar CRM

Job description

Exceptional Food. Independent Brands. United by Hospitality.

Salary Range:

£35,000-45,000 p.a dependant on experience

Do you love luxury events, creative menus & care about sustainability? The Fendale Group is looking for a Senior Sales and Event Manager.

The Fendale Group brings together a collection of catering brands based in London, united by a passion for delivering exceptional food and hospitality experiences. Our focus is on creativity, quality, and meaningful connections that go beyond the plate. We design and deliver food experiences across all settings, from intimate dinners and weddings to workplace dining and large-scale brand events.

Each of our brands (Caiger & Co., Archies & Spoilt for Choice) brings its own flavour, flair, and focus, but all are powered by one team with a deep understanding of the industry and a genuine care for quality.

Our Values and Culture

We see hospitality as a platform not just for service but for connection, creativity, and change. That is why we are building more than just a group of brands. With community initiatives like Plate for Change and Pillars, a strong commitment to sustainability, and a culture of collaboration, we are working to do things differently and better every step of the way.

Position Overview

We are now firmly on the path to growth and looking for an ambitious and highly experienced Senior Event and Sales Manager to join and lead our team. You will continue our success in selling & delivering creative, amazing events in prestigious London venues and throughout the UK. Our clients include arts, fashion, media, and blue-chip companies entertaining in Central London venues, along with many private events annually.

We currently list a portfolio of exclusive boutique venues.

Candidate Profile

The successful candidate will have strong influencing and closing skills, with a track record of achieving sales in excess of £1.5m per annum. You will make a positive first impression and possess excellent interpersonal, communication, and negotiation skills, with the ability to nurture relationships with a wide variety of stakeholders both internally and externally.

Key Responsibilities

• Lead the development and execution of sales strategies to drive revenue and business growth
• Build and maintain relationships with potential and existing clients
• Leverage your own contacts and network to expand the client base
• Work closely with the marketing team to align sales initiatives and promotional efforts
• Manage and grow existing client accounts, ensuring satisfaction with the service provided
• Provide regular sales reports and updates to senior management

Key Tasks

• Manage all inbound enquiries for Archies and Caiger & Co., ensuring prompt responses
• Proactive sales work for venue catering opportunities
• Write and implement the Sales Plan to increase brand awareness and sales in target markets
• Maintain and develop relationships with existing clients and identify new opportunities
• Attend networking events to build industry and client networks
• Hold weekly sales meetings with the Head of Events and General Manager
• Manage new venue opportunities, including tenders and renewal processes

Experience & Skills

• Ability to demonstrate initiative, working independently and in a team
• Excellent personal presentation, articulate, self-confident, with a flexible and enthusiastic approach
• Catering and hospitality or venue tender experience
• Ability to deal with clients and staff at all levels
• Strong negotiation skills
• Experience with Pipedrive or similar CRM software
• Previous sales and marketing experience, preferably in events and hospitality
• Excellent written and spoken English

Key Results & Objectives

• Achieve sales budget
• Manage a turnover of £1.5m+

Reporting to the General Manager and CEO