Senior Retail Sales Advisor

Brewers Decorator Centres; Stoke-on-Trent; On-site; GBP 27,000 - 32,000; Full time

Benefits offered by this job

Pension

Staff discount

Annual leave 33 days

Life assurance

Cycle to work scheme

Employee assistance

Job summary

Brewers Decorator Centres in Stoke-on-Trent is seeking a Senior Retail Sales Advisor to deliver excellent in-store service and support the Branch Manager in running the store smoothly.

The role is 40 hours per week over five days (Mon–Fri with Saturdays on a rota) at £29,500 per annum plus pension and benefits. Prior retail leadership and customer service experience is valued, with product training provided.

Qualifications

• Retail supervisory experience preferred.
• Strong customer service and communication skills.
• Motivated with drive to succeed.
• Able to mentor and support a team.

Responsibilities

• Assist the Branch Manager with developing the branch and team, deputising in their absence.
• Provide exceptional service to customers in branch to uphold Brewers' reputation.
• Have keyholder responsibilities, cashing up and related supervisory tasks.
• Allocate work to the team and keep them motivated.
• Use product knowledge to recommend best products for customers.
• Plan and agree sales forecasts with Branch Manager in line with targets.
• Ensure orders and enquiries are dealt with promptly.
• Mix paint for customers, process special stock requests.
• Build relationships to identify customer needs and provide a comprehensive service.
• Promote seasonal and special items to increase visibility and sales.
• Assist with stock maintenance in the branch.

Skills

Leadership

Customer service

Team motivation

Communication

Job description

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Reference: NOV20263991

Expiry date: 22:00, Fri, 27th Nov 2026

Location: Stoke-on-Trent

Stoke-on-Trent

40 hours per week over 5 days

Monday to Friday with Saturdays on a rota

£29,500 per annum plus pension and company benefits

We have an exciting opportunity for a friendly and reliable Senior Retail Sales Advisor to join the team at our store in Stoke-on-Trent, to provide exceptional service to our customers in store. You will play a vital part in keeping the branch running smoothly and efficiently and providing essential support to the Branch Manager - experience with our products isn't strictly necessary, if you are a natural leader and can bring great customer service, sales experience and team working skills to the table, we'll give you everything you need to succeed.

Conveniently located on Victoria Road, Fenton, our Stoke on Trent Decorator Centre has been supplying the local community with decorating supplies for over 20 years. In store we carry a vast range of trade and designer paints, wallpaper pattern books and all the tools and accessories our customers need to complete their decorating projects. Our friendly and knowledgeable team have been sharing their expert advice and making recommendations to both trade and retail customers for many years - it is part of our commitment to outstanding customer service. Branch opening hours are Monday to Friday 7am - 5pm and Saturday 8am - 5pm.

Ranked again in The Sunday Times Best Places to Work 2026 - Brewers Decorator Centres are the largest independent supplier of decorating materials supplying both trade and retail customers across the UK. Still a family-owned business, we are proud of our wonderful heritage of over 120 years in our industry and the growth of our network to over 250 stores nationwide in the Brewers Group. We place great emphasis on the development and growth of our colleagues - our mantra is to 'help one another succeed'. To find out more about working with us visit www.Brewers.co.uk/careers

We understand that Neurodiverse candidates or candidates with a disability may need adjustments or extra support in the application or interview process - we are committed to providing every candidate the opportunity and environment in which to succeed and we will support any reasonable request where we can.

As a Senior Retail Sales Advisor with Brewers, some of your responsibilities will include:

• Assist the Branch Manager with developing the branch and the team including deputising in their absence
• Provide exceptional service to customers in branch, to deliver upon our reputation for quality Brewers service
• Have keyholder responsibilities, cashing up and associated supervisory tasks
• Allocate work to the team, keeping them motivated and driven
• Use product knowledge to provide recommendations and help customers find the best product for their needs
• Planning and agreeing sales forecasts with the Branch Manager in line with Company targets
• Ensuring orders and enquiries are dealt with and followed up on promptly
• Mix paint for Customers, process specialist orders, and request special stock within the Branch network
• Build relationships with customers to fully identify their needs and allow us to provide a comprehensive service
• Promote seasonal and special items, including merchandising goods in-store to increase visibility and sales
• Assisting with stock maintenance in the branch

Who we are looking for to join our team:

• Experience in a retail environment, ideally in a team leader or supervisory role
• Exceptional customer service and communication skills, to understand and translate customer requirements into product recommendations
• Highly motivated with the drive to succeed and do a great job
• Approachable, possessing an open and friendly personality - happy to help both customers and colleagues
• The ability to motivate and inspire colleagues to achieve the highest level of customer service
• Enjoys working and supporting a team, but can be relied upon to work as an individual at all times
• Keen to learn, develop skills, and progress within our industry
• Ideally lives within a close proximity to the store to be able to respond to potential alarm calls out of hours
• An interest in our industry would be advantageous but not essential as product training will be given

In return we offer a comprehensive benefits package consisting of:

• Competitive salary
• 33 days holiday, including an allowance for selected bank holidays - increasing with service
• Free life assurance
• 5% of your salary employer contribution to the pension plan (subject to employee contributions)
• Stream - a money management app that gives you access to a percentage of your pay as you earn it
• Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
• Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
• Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
• Brewers Colleague discounts giving you huge savings on home improvements
• Discounts and rewards with selected partners - major high street brands, supermarkets etc
• Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis
• Staff uniform and uniform cleaning tax relief
• Comprehensive Induction Programme and ongoing development
• After a qualifying period, you will also be eligible for additional benefits such as profit related pay, enhanced Maternity/Paternity pay and a chance to use our Holiday Homes in Cornwall or the Lake District

Other job titles associated with this role include Senior Retail Assistant, Retail Senior, Retail Supervisor, Retail Team Leader, Retail Manager