Senior Research Manager - Qual & Strategy

ZipRecruiter; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Join a leading company as a Senior Research Manager focused on strategic, brand-related qualitative research. With opportunities to shape projects and deliver impactful insights, you'll work collaboratively within a creative team. The role requires strong experience in qualitative methods and brand strategy, offering a competitive salary plus various benefits.

Benefits

Generous holiday allowance

Private medical cover

Summer Fridays

Bonus scheme

Paid sabbatical after five years

Qualifications

• At least 5 years of experience in qualitative research.
• Solid background in brand strategy, positioning, or innovation.
• Strong writing and storytelling skills.

Responsibilities

• Lead multi-market and complex qualitative projects from set-up to delivery.
• Uncover insights and craft strong strategic recommendations.
• Collaborate with high-performing teams and world-loved brands.

Skills

Qualitative Research

Brand Strategy

Positioning

Innovation

Storytelling

Job description

Job Description

Senior Research Manager – Qualitative Research & Strategy

London (Hybrid)

£45,000 - £55,000 + bonus

Benefits include- generous holiday allowance, private medical cover, summer Fridays, a bonus scheme, a paid sabbatical after five years.

We’re looking for a creative, curious, and strategic thinker to join a small, high-performing team in London as a Senior Manager in strategic, brand focused qualitative research. With strong growth underway, there’s a real opportunity here to shape projects, run with ideas, and make a meaningful impact.

You’ll take the lead on multi-market and complex qual projects from set-up to delivery, partnering with some of the world’s most-loved brands. This role is ideal for someone who loves uncovering powerful insights, crafting strong, strategic recommendations, and delivering real value to clients.

Ethnography, semiotics, and cultural trends work all support the Qual work, and strong writing and storytelling skills are essential. You’ll be encouraged to share your ideas, push boundaries, and be part of shaping the future of the UK business.

You should bring at least 5 years of experience in qualitative research, with a solid background in brand strategy, positioning, or innovation. A commercial mindset and the ability to think independently while working collaboratively will go a long way. If you’ve written proposals or pitched ideas, that’s a bonus!

If you’re ready to take ownership of exciting, challenging work and be part of a brilliant, collaborative team, apply now!