Senior Public Relations Manager

Page Executive; Lincoln; On-site; GBP 67,000 - 97,000; Full time

Job summary

Page Executive seeks a Senior Public Relations Manager in New York, GB, to lead firmwide PR strategy, raise the firm’s profile, and manage media relationships. You will work with Practice Groups, Business Development, and Marketing to align external communications with growth plans, coach partners for interviews, and drive data-driven improvements across offices.

This role oversees a 4-person team, builds industry thought leadership, and shapes messaging for awards, announcements, and client

Responsibilities

• Develop and execute firmwide PR strategies to boost visibility and reputation.
• Build relationships with journalists and media outlets across legal and business publications.
• Identify and place media opportunities showcasing firm expertise and thought leadership.
• Collaborate with Practice Groups, Business Development, and Marketing to align external communications with objectives.
• Lead media strategies, messaging, press releases, awards submissions, and profile-raising campaigns.
• Coach partners and leaders for media interviews, speaking engagements, and public communications.
• Monitor media coverage, industry trends, and client activity to provide strategic insights.
• Coordinate PR efforts across offices for consistent messaging and global alignment.
• Manage and develop a team of 4 PR professionals, overseeing workload and performance.
• Track media engagement metrics and campaign performance to improve initiatives.
• Establish PR best practices and processes to drive efficiency.
• Contribute to long-term communications planning and growth objectives.

Job description

• Develop and execute firmwide public relations strategies that enhance the visibility, reputation, and market positioning of the firm's practices, attorneys, and thought leadership initiatives.
• Build, maintain, and leverage relationships with influential journalists, editors, and media outlets across legal, business, and industry publications to secure meaningful coverage and commentary opportunities.
• Identify, pitch, and place media opportunities that showcase firm expertise, client work, market insights, and partner thought leadership on emerging legal and business issues.
• Collaborate closely with Practice Groups, Business Development, and Marketing teams to align external communications with strategic business objectives and growth priorities.
• Lead the development of media strategies, messaging frameworks, press releases, announcements, award submissions, and profile-raising campaigns for firm initiatives and lateral partner arrivals.
• Prepare and coach partners and firm leaders for media interviews, press engagements, speaking opportunities, and other public-facing communications.
• Monitor media coverage, market developments, client activity, and industry trends, providing actionable insights and strategic recommendations to internal stakeholders.
• Coordinate public relations efforts across offices to ensure consistent messaging, effective campaign execution, and global alignment.
• Manage, mentor, and develop a team of (4) PR and communications professionals, overseeing work quality, workload allocation, professional development, and performance management.
• Track and analyze media engagement metrics and campaign performance, using data-driven insights to improve future public relations initiatives and communications strategies.
• Establish and implement PR best practices, departmental processes, and operational guidelines that drive efficiency, consistency, and excellence across the communications function.
• Contribute to long-term communications planning and departmental leadership while supporting broader firm business development, brand-building, and growth objectives.

Senior Public Relations Manager • New York, GB