Senior Public Relations Executive

Placements24; Southampton; On-site; GBP 41,000 - 54,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance-based incentives

Job summary

Placements24 is seeking a Senior Public Relations Executive to join our client in Randburg, Gauteng. You will lead strategic PR campaigns, manage media relations, craft press materials, and shape brand messaging across platforms.

The role requires a track record of high-profile campaigns and strong storytelling. The ideal candidate has 8–10 years of PR experience, a relevant bachelor's degree (master's preferred), and excellent leadership and networking abilities in the South African media

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• A Master's degree is advantageous.
• 8–10 years of progressive PR experience in agency or corporate setting.

Responsibilities

• Design and execute comprehensive PR strategies to meet corporate objectives.
• Lead media relations: outreach, pitching, and follow-up with journalists.
• Create press materials, media kits, and PR collateral.
• Build relationships with media contacts and industry influencers.
• Monitor media coverage and report on KPIs.
• Manage crisis communications and provide strategic guidance.
• Organize press conferences, media events, and product launches.
• Collaborate with marketing, advertising and content teams for integrated campaigns.
• Mentor junior PR team members and manage budgets effectively.

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Master's degree advantageous

Job description

About the Role

Our client, a prominent player in the media and PR industry, is seeking a highly accomplished Senior Public Relations Executive to join their team in Randburg, Gauteng . This senior position requires a strategic visionary with extensive experience in developing and executing cutting-edge PR campaigns that elevate brand visibility and manage public perception. You will be responsible for leading media relations efforts, building strong rapport with key influencers and journalists, and ensuring cohesive brand messaging across all platforms. This role offers a significant opportunity to influence and shape the public narrative of a respected organisation.

Key Responsibilities

• Design and implement comprehensive public relations strategies to achieve corporate objectives.
• Lead and manage all media relations activities, including outreach, pitching, and follow-up.
• Develop high-impact press releases, media kits, and other PR collateral.
• Cultivate and maintain strong relationships with a wide network of media contacts and industry influencers.
• Oversee the monitoring and analysis of media coverage, reporting on key performance indicators.
• Manage crisis communication protocols and provide strategic counsel during sensitive situations.
• Organize and execute press conferences, media events, and product launches.
• Collaborate closely with marketing, advertising, and content teams to ensure integrated campaign messaging.
• Provide strategic guidance and mentorship to junior PR team members.
• Manage PR budgets and resources effectively to maximize impact and ROI.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• A Master's degree is advantageous.
• A minimum of 8-10 years of progressive experience in public relations, ideally within a fast-paced agency or corporate environment.
• Proven track record of successfully managing high-profile PR campaigns and securing prominent media placements.
• Exceptional written and verbal communication skills, with outstanding storytelling and presentation abilities.
• In-depth knowledge of the South African media landscape and current affairs.
• Demonstrated expertise in crisis communications and reputation management.
• Strong leadership qualities and the ability to inspire and guide a team.
• Excellent networking and interpersonal skills, with a high level of professionalism.
• Proficiency in PR software and tools for monitoring, analysis, and media outreach.
• Strategic thinking and problem-solving capabilities.

Benefits

Our client offers an attractive salary package, commensurate with the extensive experience required for this role, along with a comprehensive benefits suite including medical aid, a provident fund, and performance-based incentives. This role presents significant opportunities for career progression and professional development within a leading organization. You will be part of a dynamic and collaborative team in Randburg, Gauteng , working on impactful PR initiatives. This is an opportunity to make a substantial contribution to the company's public image and strategic goals.

• medical aid
• a provident fund
• performance-based incentives