Senior Programmatic Account Manager

Samba TV; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Samba TV in the United Kingdom seeks a Programmatic Account Manager to support our expanding EMEA client base. This role blends client servicing, media planning, campaign management, and technical support, ideal for a strategic professional with programmatic advertising experience.

You’ll onboard clients, provide platform training, review briefs, optimise campaigns, and deliver customised reports to drive growth and retention while collaborating with Product and Engineering to advocate for

Qualifications

• 4+ years in customer success, account management or technical support in ad tech/programmatic media.
• Experience with DSPs/SSPs, campaign setup, delivery monitoring and optimization desirable.
• Strong data understanding and ability to turn insights into actions.

Responsibilities

• Act as main contact for EMEA clients (agencies, advertisers, publishers).
• Lead onboarding, platform training, and ongoing enablement of Sambas Semantic Targeting Platform.
• Provide technical support and coordinate with Product/Engineering for optimisations.
• Review campaign briefs, recommend targeting, build segments and monitor delivery.
• Deliver performance insights and custom reports to support client growth and retention.

Skills

DSPs/SSPs experience

Campaign setup

Data targeting knowledge

Strong communication

Analytical skills

Tools

Internal ticketing system

Semasio platform

Job description

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

We are looking for a Programmatic Account Manager to support our expanding EMEA client base. This role blends client servicing, media planning, campaign management, and technical support, ideal for a strategic and solutions-oriented professional with experience in programmatic advertising and a passion for helping clients succeed.

You’ll act as a key point of contact for agencies, advertisers, and platform partners, ensuring campaigns are executed smoothly, clients are enabled on our platforms, and our full product suite is leveraged to drive growth.

What You'll Do

Act as the main point of contact for EMEA clients, including media agencies, publishers, and advertisers, developing strategic, long-term relationships. Drive end-to-end client onboarding, platform training, and continuous enablement on Semasio’s Semantic Targeting Platform and broader programmatic ecosystem. Provide hands-on support, including technical troubleshooting via the internal ticketing system, liaising with Product and Engineering as needed. Review campaign briefs, recommend targeting strategies, build custom segments, and monitor delivery to implement necessary optimisations. Analyse client usage and engagement data to proactively recommend enhancements and increase platform adoption. Develop tailored strategic plans and business cases to scale accounts and identify upsell/cross-sell opportunities. Run regular check-ins, share performance insights, and deliver custom reports to support client growth and retention. Serve as a strategic advisor to clients, positioning Samba as a thought leader in ACR and contextual targeting through education, market trends, and campaign ideation. Collect client feedback to inform product roadmap discussions and advocate for client-centric enhancements in collaboration with Product and Engineering. Lead internal knowledge-sharing and training initiatives to uplift team capabilities and align cross-functional collaboration. Collaborate across departments to foster a positive work environment and drive business growth.

Who You Are

4+ years of experience in customer success, account management, or technical support, ideally within the ad tech or programmatic media industryExperience with DSPs and SSPs, including hands-on campaign setup, delivery monitoring, and optimisation is preferableStrong technical understanding of data, targeting methodologies, and digital advertising platformsExcellent communication and client-facing skills, with a proactive, solution-oriented approachComfortable presenting complex technical concepts in an easy-to-understand, value-driven mannerExperience conducting product training and leading onboarding sessionsStrong analytical and problem-solving skills with an ability to turn data into insightsCollaborative team player who thrives in a fast-paced, dynamic environmentGerman speaking beneficial

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.