Senior Product Marketing Manager (Sales Cloud, Core)

Salesforce, Inc.; Ashington; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical Care

Life Insurance

Retirement Savings

Employee Assistance Programs

13 paid days off

Job summary

Salesforce, Inc. in the United Kingdom seeks a Senior Product Marketing Manager to anchor product narratives for the Sales Cloud portfolio. You will bridge Product, customers, and the market to shape messaging, adoption paths, and value realization from roadmap through deployment.

You will own the product story and act as a trusted source of truth for customers, sellers, analysts, and partners, ensuring clear value and differentiation across the portfolio.

Qualifications

• Proven ability to influence senior stakeholders and lead cross-functional teams without direct authority.
• Strong product and technical aptitude to translate roadmaps into business value.
• Experience developing positioning, messaging, and competitive strategy for complex products.

Responsibilities

• Own Product Positioning & Messaging: Define differentiated positioning, messaging, value propositions, and narratives for the Sales Cloud portfolio.
• Partner Deeply with Product: Translate roadmap capabilities into market narratives and inform portfolio strategy.
• Shape the Portfolio Story & Market Presence: Align releases with content, events, and analyst relations to reinforce category leadership.
• Drive Adoption & Path to Value: Create adoption content and enablement to maximize product value post-purchase.
• Lead Cross-Functional Alignment: Unite Product, Sales, Marketing, Communications, and field teams around a single source of truth.

Skills

Stakeholder management

Cross-functional leadership

Storytelling & messaging

Product marketing strategy

Technical storytelling

Demos and content

Analytical thinking

Job description

• We’re looking for a Senior Product Marketing Manager to serve as the strategic anchor certain products within the Sales Cloud portfolio
• You’ll be the bridge between Product, customers, and the market—bringing deep product and customer understanding to shape positioning, messaging, product narratives, and the path to value from roadmap through adoption
• You’ll own the product story and serve as a trusted source of truth for the organization, ensuring customers, sellers, analysts, and partners understand the value and differentiation of our portfolio
• Own Product Positioning & Messaging:
• Define differentiated positioning, messaging, value propositions, and technical narratives that clearly articulate what our products do, who they’re for, why they matter, and why Salesforce wins. Bring competitive and customer intelligence into how we tell the story
• Partner Deeply with Product:
• Own the relationship with Product and become a deep expert on the roadmap, technology, and customer use cases. Translate complex product capabilities and roadmaps into compelling market narratives and influence product and portfolio strategy
• Shape the Portfolio Story & Market Presence:
• Orchestrate the product story across releases, web, content, social, events, demos, videos, and customer stories. Partner with Communications and Analyst Relations to strengthen Salesforce’s category leadership and serve as a technical voice with industry analysts
• Drive Adoption & Path to Value:
• Define how customers realize value after purchase—from setup and technical guidance to best practices, tutorials, and maturity. Develop adoption content and enablement that helps customers, partners, CSG, and field teams get more value from the product
• Lead Cross-Functional Alignment:
• Bring Product, Sales, Marketing, Creative, Communications, AR/PR, Customer Success, and partners together around a clear product story and strategy. Build the source of truth that other teams rely on to tell the story consistently and credibly
• What Success Looks Like:
• You Sales Cloud products have a clear, differentiated, and market-leading product story
• Product and Marketing teams rely on your messaging as the source of truth
• Customers understand how to adopt the product and realize value
• Salesforce is recognized as a leader in the category
• Product adoption and maturity increase as customers move from purchase to value

Benefits

• Medical Care
• Life Insurance
• Retirement Savings
• Employee Assistance Programs
• With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Proven ability to influence senior stakeholders and lead cross-functional teams without direct authorityStrong product and technical aptitude, with the ability to understand roadmaps, technology, and customer use cases and translate them into business valueDeep understanding of customer needs, pain points, buying dynamics, and competitive marketsExperience developing product demos, videos, web content, events, and customer-facing content7+ years of experience in product marketing, product management, strategy, or a related fieldExperience working with Analyst Relations, Communications, Customer Success, partners, or field teamsDeep experience developing positioning, messaging, product narratives, and competitive strategy for complex productsStrategic thinker who can navigate ambiguity and move from strategy to executionExceptional storytelling and communication skills across executive, technical, and customer audiences