Senior Product Marketing Manager - Platform and Developer

Verda; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity compensation

Healthcare

Lunch

Wellbeing

Global opportunities

Job summary

Verda, a Helsinki-origin tech firm with London presence, seeks a Senior Product Marketing leader to own the self-serve funnel from activation to expansion and to translate complex AI/ML capabilities into credible narratives for developers.

You will drive go-to-market, work with Product, Engineering, and AI Lab, and craft technical content and campaigns that resonate with developer communities and events across regions.

Qualifications

• 5+ years in product marketing, incl. cloud and AI platforms.
• Experience building scalable messaging frameworks.
• Familiarity with developer audiences and technical credibility.
• Experience marketing self-serve products without a sales conversation.
• Strong technical writing for technical audiences.
• Ability to collaborate across distributed teams/time zones.

Responsibilities

• Own positioning and messaging for Verda's platform and inference products, defining value and audience.
• Own the self-serve journey from first touch through activation and expansion, identifying friction and optimization.
• Own competitive intelligence for self-serve and developer segments with evidence-based differentiators.
• Partner with Product, Engineering, and AI Lab to translate capabilities into credible narratives.
• Own go-to-market for self-serve launches and measure adoption and activation.
• Define and activate priority technical use cases, translating them into narratives and campaigns.
• Develop technical content with benchmarks and dev-proof points to earn credibility.
• Shape Verda’s presence at developer events and conferences with tailored stories.

Skills

Product marketing

Cloud infrastructure

Developer tools

AI/ML platforms

Technical PaaS

Messaging frameworks

Developer audience

Growth metrics & experiments

Technical writing

Cross-team collaboration

Tech evaluation

Engineering collaboration

Education

Engineering or Computer Science background

Job description

At Verda, we're building a full-stack AI cloud, covering everything from data centers and hardware to our own cloud platform that the world's leading AI teams use to do serious AI work.

We strive to make a positive mark on the world through the infrastructure we build and give leading teams a service they can truly depend on. Headquartered in Helsinki, we operate globally with offices in London and San Francisco.

Join Verda while it’s still being built - not once it’s finished.

Why Verda

• Cash and equity compensation along with various fringe benefits (healthcare, lunch, wellbeing, and more).

• Profitable operations with rapid, sustained growth.

• 40+ nationalities, with 6 different ones on the management team.

• A real chance to make an impact and work alongside world class engineers, researchers, and partners across the global AI ecosystem.

Practicalities

• Work mode: Hybrid, based in London

• Level: Senior

• Employment type: Full time and permanent

About the role

This role owns product marketing for the part of Verda's stack a developer can pick up and deploy without ever talking to a salesperson. You'll report to our Product Marketing Lead and work closely with Product, Engineering, our AI Lab, and Growth Marketing, owning the self-serve funnel end to end: defining what activation and expansion should measure, then using that evidence to sharpen messaging and fix friction as you find it. You'll also run go-to-market for self-serve launches, measuring adoption rather than awareness.

You'll translate priority technical use cases, fine-tuning, batch inference, real-time serving and agentic workloads into narratives and campaigns developers actually respond to, build the technical content and benchmarks that earn credibility with this audience, and shape Verda's presence at developer events. Throughout, you'll bring customer, market, and competitive signal directly into roadmap conversations.

Your responsibilities

• You will own positioning and messaging for Verda's platform and inference products, defining what these products promise, who they are for, and why a practitioner should choose them, validated against real developer conversations and usage evidence.

• You will own the self-serve narrative from first touch through activation and expansion, working with Growth Marketing to define what the journey measures. You will use that evidence to refine messaging and targeting and to identify where the experience is creating friction.

• You will own competitive intelligence for the self-serve and developer segments. You will produce teardowns, differentiation, and positioning guidance that hold up to technical scrutiny.

• You will partner with Product, Engineering, and our AI Lab, bringing customer, market, and competitive signals into roadmap discussions, and translating technical capabilities into language a practitioner trusts.

• You will own go-to-market for self-serve launches, coordinating across Product, Engineering, Growth, and Content, enabling internal teams ahead of release, and measuring success on adoption, not just awareness.

• You will define and activate Verda's priority technical use cases, fine-tuning, batch inference, real-time serving, agentic workloads, translating them into solution narratives, use-case pages, and campaign inputs developers actually respond to.

• You will develop the technical content that earns credibility with this audience, working with our AI Lab on benchmarks and deep dives, and surfacing developer proofpoints and real projects built on Verda.

• You will shape how Verda shows up at developer-facing events and conferences, defining the story, technical proof points, and audience fit for each.

Your key competencies

• 5+ years of experience in product marketing, with at least 2 in cloud infrastructure, developer tools, AI/ML platforms, or technical PaaS

• Experience building messaging frameworks and toolkits that scale across teams

• Familiarity with the ML/AI engineer and platform engineer audience, what they value, and what separates a credible technical claim from marketing noise

• Experience marketing products that developers evaluate, adopt, and expand on their own, without a sales conversation, including how self-serve acquisition, activation, and expansion actually work

• Familiarity with growth metrics and experimentation frameworks and the technical instrumentation behind them, with the instinct to define what should be measured before deciding what to say

• Hands-on technical fluency. You sign into the console, read the docs, and run the workload before you write about it. You form your own view of whether a product is good rather than relying on someone else's

• Experience working directly with product and engineering teams, and comfort holding your own in a technical conversation with people who build the thing

• Exceptional writing for technical audiences

• Strong autonomy, a bias toward shipping and iterating over lengthy planning cycles, with the ability to work across distributed teams and time zones

• Working understanding of AI infrastructure concepts: the difference between training and inference workloads, what serverless means for GPU-backed workloads, container and deployment fundamentals, and the economics of tokens, utilisation, and cold starts

• Experience building competitive analysis that holds up under real scrutiny, grounded in independent verification, not just competitor claims

• Technical background or training: engineering, computer science, or equivalent hands-on experience is a strong plus