Senior Product Marketing Manager, New value propositions

Sage; Newcastle upon Tyne; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Sage is seeking a Senior Product Marketing Manager to lead the marketing vision for new value propositions in the Small Business Division. This strategic role involves defining growth strategies and developing compelling product positioning across multiple regions, with the opportunity to influence product strategy significantly.

Benefits

Competitive salary

Bonus potential

Flexible hybrid working

Access to AI tools

Exceptional learning and career development opportunities

Qualifications

• Proven experience in Product Marketing within B2B SaaS.
• Strong track record of product strategy delivery.
• Experience in Accounting and ERP solutions applications.

Responsibilities

• Define long-term product marketing strategies.
• Lead the creation of compelling messaging and content.
• Oversee customer research and competitor analysis.

Skills

Product Marketing

B2B SaaS

Market Segmentation

Value Proposition Design

Education

Bachelor’s or Master’s degree

Job description

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We're looking for a dynamic and strategic Senior Product Marketing Manager to lead the product marketing vision for new value propositions extending our core Sage 50, 100, 200 product franchise within the Small Business Division across the UKI, France, Central Europe, Iberia, and MEA.

In this high-impact role, you’ll define winning growth strategies and develop compelling value propositions that drive market share, revenue growth, and customer adoption. You'll be a key partner to both Product and Go-to-Market teams turning insight into action and creating compelling, customer-centric positioning for our technology solutions.

This is your opportunity to take the reins of a critical portfolio and lead a talented team, bringing together product strategy, customer insight, and marketing excellence to shape the future of our product franchise in an evolving digital landscape.

What’s in it for you?

• A high-impact leadership role with regional and strategic scope.
• Opportunity to influence the future of a core product suite across global markets.
• Collaborate with cross-functional teams in a fast-paced, innovative environment.
• Be part of a values-driven, inclusive culture that champions creativity and customer focus.
• Competitive salary, bonus potential, and flexible hybrid working.
• Access to the latest AI tools and tech to support smarter working.
• Exceptional learning and career development opportunities.

Location - 3 days per week out of our London or Newcastle office.

As a Senior Product Marketing Manager, you’ll shape and lead the strategy behind our S100/200 new value proposition and offerings, ensuring our product and messaging resonates with evolving customer needs and commercial objectives. You’ll:

• Define long-term product marketing strategies in partnership with Product and regional GTM teams.
• Translate customer and market insights into standout propositions, pricing strategies, and go-to-market plans.
• Lead the creation of compelling messaging and content across digital channels and sales enablement assets.
• Own and drive launch strategies that achieve strong product/market fit and market penetration.
• Oversee deep customer research and competitor analysis to identify opportunities and steer innovation.
• Represent the product category in analyst and media relations, becoming a visible voice and thought leader.
• Coach and develop a high-performing team of Product Marketing Managers.

Key skills and experience;

• Proven experience in Product Marketing, ideally within B2B SaaS or tech.
• Experience/familiarity with the Accounting and ERP solutions applications.
• Strong track record of delivering successful product strategies and launches in complex, competitive markets.
• Expertise in market segmentation, value proposition design, and pricing/packaging.
• Skilled in influencing across cross-functional and geographically dispersed teams.
• Strategic mindset with hands-on ability to execute and deliver commercial outcomes.
• Comfortable working with senior stakeholders, customers, and analysts to shape perception and market direction.
• A passion for customer insight, storytelling, and market disruption through innovative tech.
• Bachelor’s or Master’s degree or equivalent experience

Your benefits (Only Applicable for UK Based Roles)

Benefits video – https://youtu.be/TCMtTYUUiuU

• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Ready to make your mark?

If you’re a visionary product marketer who thrives on turning insight into action and leading through influence, we’d love to hear from you. Help us shape the future of small business success through innovative technology solutions.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Accounting, Software Development, and IT Services and IT Consulting

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