Senior Product Marketing Manager

JR United Kingdom; Slough; On-site; GBP 50,000 - 60,000; Full time

Job summary

A market-leading company seeks a Senior Product Marketing Manager to lead B2B subscription campaigns targeting financial professionals. This is a strategic role for a seasoned marketer to drive growth through innovative content and campaign strategies while working closely with senior stakeholders in a dynamic environment.

Qualifications

• At least six years of experience promoting B2B content or data products.
• Experience marketing to financial professionals in M&A or banking.
• Familiarity with campaign tools and automation platforms.

Responsibilities

• Lead integrated marketing campaigns targeting financial sector decision-makers.
• Develop persona-focused roadmaps aligned with acquisition goals.
• Collaborate with Product, Sales, and Editorial on messaging strategies.

Skills

Campaign planning

Content development

Messaging skills

Lead generation

Account-based marketing (ABM)

Tools

HubSpot

Salesforce

Job description

Social network you want to login/join with:

Senior Product Marketing Manager, slough

col-narrow-left

Client:

SAVVY RECRUITMENT

Location:

slough, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

24.06.2025

Expiry Date:

08.08.2025

col-wide

Job Description:

Senior Product Marketing Manager – B2B Subscriptions

Location: London (hybrid)

Salary: Up to £60K DOE

Are you a strategic marketer ready to lead high-impact campaigns for a premium B2B subscription product? This is an opportunity to take ownership of a high-value portfolio serving senior decision-makers across a global client base.

We’re looking for an experienced product marketing professional to deliver targeted, insight-driven campaigns that resonate with business leaders. You’ll lead content strategy, messaging, and go-to-market execution owning the full campaign lifecycle and working closely with cross-functional teams to drive measurable growth.

We're looking for someone who can:

• Lead integrated marketing campaigns targeting financial sector decision-makers to drive new business growth.
• Develop persona-focused, benefit-led roadmaps aligned with subscription acquisition and renewal goals.
• Collaborate with Product, Sales, and Editorial on messaging, positioning, and go-to-market strategies.
• Create content addressing financial professionals’ challenges to generate marketing-qualified leads (MQLs).
• Produce compelling messaging and campaign assets to guide prospects through the funnel from awareness to conversion.
• Built integrate campaigns with gated content, landing pages, and nurture flows to maximise lead generation and engagement.
• Optimise campaigns using HubSpot and Salesforce, focusing on segmentation, testing, and conversion tracking.
• Manage and mentored a Marketing Manager, supporting execution and professional growth.

To succeed here, you'll need:

• At least six years of experience promoting premium B2B content or data products (intelligence, data, or financial content platforms preferred).
• A track record of marketing to financial professionals in M&A, banking, or investment.
• Mastery of campaign tools and automation platforms (HubSpot and Salesforce are key).
• Outstanding campaign planning, content development, and messaging skills.
• A portfolio that demonstrates your impact across the lead generation lifecycle.
• Familiarity with account-based marketing (ABM) strategies or exposure to M&A audiences is a definite bonus.

This is a unique opportunity to take ownership of a critical growth area and partner directly with senior stakeholders in a fast-paced, insight-driven environment.

Apply today to connect with our friendly SAVVY team and take your career to new heights! #beSAVVY