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Senior Product Marketing Manager

Experian

London

Hybrid

GBP 75,000 - 100,000

Full time

3 days ago
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Job summary

A leading data and technology company seeks a Senior Product Marketing Manager to enhance revenue through effective content strategies and go-to-market execution. The role involves cross-functional collaboration, value proposition development, and market insight application to resonate with customers. The position offers a dynamic environment with a focus on innovation and customer engagement.

Benefits

Hybrid and flexible working
Great compensation package and discretionary bonus plan
Core benefits include pension, BUPA healthcare, sharesave scheme
25 days annual leave plus 8 bank holidays and 3 volunteering days

Qualifications

  • Demonstrable experience in Product Marketing or Marketing role.
  • Proven experience in messaging development and go-to-market execution.
  • Strong collaboration with stakeholders and exceptional organizational skills.

Responsibilities

  • Create compelling value propositions and solution packages.
  • Develop go-to-market strategies for new products.
  • Deliver compelling content to support the customer journey.

Skills

Customer-centric approach
Value proposition development
Content creation
Agility to adapt
Analytical skills

Education

Experience in Product Marketing
Background in technology or financial services

Job description

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Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

We are looking for a Senior Product Marketing Manager to join EDQ's Global Product Marketing function. Reporting into the Global Chief Product Officer, you will work with Global Product & Partnerships, regional Product Marketing, Sales, Partnerships, Marketing and Consultancy teams globally to increase revenue through content strategy, product go-to-market planning and execution, and supporting expansion and partner solutions / packages for our data intelligence products.

You will partner with cross-functional stakeholders. Create compelling value propositions and solution packages to increase growth through new partnerships and industries.

You will develop an understanding of our market segments, competition, and buyers by applying insights from internal and external sources to create value propositions, positioning, and messaging which resonates with buyers.

Deliver compelling content to support the customer journey. Establish a feedback loop with customers to improve our products and messaging. Build narrative grounded in the voice of our customers.

You will create go-to-market strategies for new products and features including content creation, sales enablement, competitive and market intelligence, collaborating with regional Product Marketing and Marketing Communications teams, to drive demand and customer adoption

Qualifications

  • Demonstrable experience in Product Marketing, Product or Marketing role, ideally in technology or financial services industries
  • Proven experience in value proposition and messaging development, content creation, and go-to-market execution
  • Customer and market-centric approach, passion for understanding customers and their needs
  • Agility to anticipate and adapt to shifting priorities
  • Expertise in distilling technical concepts into clear and concise narratives to communicate with customers and partners
  • Strong ability to collaborate with stakeholders from various disciplines and levels
  • Exceptional organisational skills to manage projects of all sizes
  • Analytical and results-driven

Additional Information

Benefits package includes:

  • Hybrid and flexible working.
  • Great compensation package and discretionary bonus plan
  • Core benefits include pension, bupa healthcare, sharesave scheme and more
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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Seniority level
  • Seniority level
    Not Applicable
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Information Technology

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