Senior Product Marketing Manager

Blink - Employee Experience Platform; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Stock options

25 days leave + holidays

Healthcare

Pension contribution

Cycle to Work

Social events

Enhanced parental leave

Job summary

Blink, a mobile-first employee experience platform, seeks an experienced product marketer to own messaging, launches, and go-to-market for enterprise customers. You’ll partner with product, sales, and content teams to translate innovation into value-driven narratives for diverse personas.

Based in London, you’ll work in a hybrid setup, collaborating across product, engineering and customer success to drive growth, GTM execution, and compelling collateral and case studies.

Qualifications

• 5+ years of B2B product marketing experience in SaaS.
• Exceptional storytelling skills.
• Proven success in cross-functional teamwork and managing external contributors.
• Experience with employee experience platforms or HR tech is a plus.
• Ability to work from our London office 3 days a week.

Responsibilities

• Positioning & messaging - Develop captivating product positioning and value propositions.
• Product launches - Plan and execute high-impact product launches with aligned teams.
• Sales enablement - Create product collateral and training materials for sales and channel partners.
• Go-to-market strategy - Develop bold GTM strategies for new releases and updates.
• Content creation - Produce engaging product-related content (case studies, blogs, videos, whitepapers).
• Cross-functional collaboration - Align with product, engineering, and customer success teams.
• Competitive intelligence - Monitor competitors and industry trends.
• Metrics & reporting - Track campaign performance and impact on revenue and retention.
• Customer advocacy - Develop relationships with key customers for testimonials and case studies.

Skills

Product marketing

B2B marketing

Storytelling

Cross-functional teamwork

SaaS experience

London office

Job description

We're not just closing the digital divide; we're reconnecting distributed organisations, enabling seamless communication, and re-engaging employees like never before. Blink, a mobile-first employee experience platform, puts everything employees need right in their hands. With teams in Boston, London, and Sydney, we're making waves worldwide, partnering with industry leaders like Domino's, JD Sports and McDonald's.

Be at the heart of innovation! With weekly feature releases and a dynamic product team including talents like Liv Rafferty and Laura Howard, you'll thrive in an environment where product-market fit is not just a concept - it's a reality. As a key player in our global marketing team, you'll jump in and shape the narrative of a product that's already transforming organizations. You'll excel at translating product innovations into value-driven stories for diverse personas across enterprise businesses, strategically evolving product positioning across the funnel.

What you'll do:

• Positioning & messaging - Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
• Product launches - Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect
• Sales enablement - Create killer product collateral and training materials that empower sales teams and channel partners
• Go-to-market strategy - Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers
• Content creation - Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers
• Cross-functional collaboration - Work closely with product management, engineering, and customer success teams to ensure everyone's aligned on product goals and customer needs
• Competitive intelligence- Stay ahead of the game by monitoring competitive products and industry trends
• Metrics & reporting - Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue
• Customer advocacy - Develop relationships with key customers for testimonials, case studies, and user groups

Requirements

We want a product marketer who's ready to make a splash in a fast-paced, hands-on environment. Here, you'll own a key area of marketing, driving growth and shaping our product's market position. If you're eager to see your work directly impact business success and customer satisfaction, this role is tailor-made for you.

Key attributes

• 5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment)
• Exceptional storytelling skills
• Proven success in cross-functional teamwork and managing external contributors
• A passion for transforming data and product requirements into high-impact marketing
• Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.
• Ability to work from our London office 3 days a week

Benefits

Why Blink?

You'll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you'll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!

• Competitive salary
• Stock options on starting and additional high performer grants annually!
• 25 days' leave + public holidays
• Additional time off between Christmas and New Year
• Private healthcare with AXA
• 3% employer pension contribution when you contribute 5%
• Cycle to Work scheme
• Social events ( lunches, breakfasts, nights out)
• Enhanced parental leave

At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.