Senior Product Marketing Manager

OneAdvanced Limited; Birmingham; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

26 days’ holiday + bank holidays

Private medical insurance

Learning & development

Job summary

OneAdvanced, a leading UK software provider, seeks a Senior Product Marketing Manager to own the product marketing strategy for the Legal Commercial Unit. You will ground messaging, positioning and collateral in genuine legal sector insight, influencing product direction and market approach across multiple products.

You’ll work with the Legal Senior Leadership Team as a strategic advisor, translating complex legal workflows into clear customer narratives and enabling sales through targeted

Qualifications

• Deep UK legal market knowledge and experience with law firms.
• Ability to translate legal industry insights into product marketing strategy.
• Experience building go-to-market plans, messaging, and sales enablement collateral.

Responsibilities

• Own and deliver the product marketing strategy for the Legal Commercial Unit.
• Develop messaging, value propositions and customer narratives grounded in legal sector insights.
• Create collateral, pages and in-product messaging to support field marketing and sales.
• Collaborate with Legal SLT and cross-functional teams to shape roadmap and go-to-market decisions.
• Convert features into compelling narratives that address real customer jobs-to-be-done.

Skills

Strategic marketing

Go-to-market

Messaging

Sales enablement

Job description

Join OneAdvanced

This is a strategic role built for someone with deep, real-world knowledge of the UK legal market - not for a career product marketer. We're looking for someone who has lived and breathed law firms: who understands how fee earners, partners, and legal ops teams actually work, what keeps them up at night, and how legal businesses win and lose clients.

As Senior Product Marketing Manager, you will own and be responsible for the creation and delivery of the product marketing strategy for the Legal Commercial Unit - building a long-term strategic plan and associated budgets that delivers support the Commercial Unit and its Field Marketing, Sales, and Product Management teams through focused go-to-market activity and sales enablement tools. Using our Product Marketing Framework, you'll ensure messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging across our range of legal products stay current and reflective of the market and customer demands. The role carries Product Marketing ownership of the Legal market, spanning multiple products.

You'll sit alongside our Legal Senior Leadership Team as a strategic advisor, shaping how we talk about our products by grounding every value proposition, competitive position, and customer narrative in genuine legal sector insight. Product marketing craft - messaging frameworks, positioning models, sales enablement structures - is something we'll teach you. Legal expertise is not something we can teach; it's the reason you're in the room.

This is an individual contributor role. There is no people management responsibility - your impact comes from the quality of your thinking and the strength of your relationships across the Legal Commercial Unit, not from running a team.

What You Will Do

• Act as a strategic advisor to the Legal SLT, bringing sector-grounded insight into product direction, positioning, and go-to-market decisions


• Own and deliver a strategic marketing plan that integrates tightly into the roadmap,the Commercial Units strategic intent, the sales targets and the field marketing campaign plan for the current Financial Year and beyond


• Own competitive intelligence and strategic profiling for the legal market - know exactly who the competitors are and what genuinely sets us apart


• Build value propositions rooted in real customer jobs-to-be-done: what legal professionals do day to day, and how our products make that easier


• Turn features into narratives - tell stories that show customers their problem is shared and solvable, not just a list of functionality


• Write and produce customer-facing content and collateral (product pages, email copy, sales materials) that Field Marketing and Sales teams build campaigns around


• Work directly and regularly with customers - the expectation is to spend as much time as possible talking to the market, not just researching it from a desk


• Sit within the product development team, participating in sprints and shaping the roadmap with frontline legal insight


• Build strong stakeholder relationships across Marketing, Product Management, Sales, and the Legal Commercial Unit's senior leadership

What You Will Have

Please note, applicants must have the legal right to work in the UK at the time of application.

• A genuine UK legal sector background - for example, in-house at a law firm, legal business development, legal customer support/solutions, product owner or a similar client-facing legal role


• Exposure to product marketing, product management/ownership, marketing, sales, or revenue enablement - from within a legal context


• Familiarity with go-to-market concepts, even informally


• First-hand understanding of how law firms and legal teams operate, buy, and make decisions


• Emerging leadership skills


• Strong commercial acumen


• Good presentation skills


• Innovative thinker


• Creative, proactive and organised


• Confident and enthusiastic showing a strong ability to learn and expand the role


• Ability to manage multiple tasks


• Strong written and verbal communication skills, with the ability to turn expertise into clear, compelling narratives


• Collaborative working style


• Confidence engaging with senior stakeholders and speaking as a credible voice on the legal market, internally and externally


• Interpersonal understanding


• Flexible and open to change

What We Do For You

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year


• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave


• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay


• 24/7 Employee Assistance Programme for confidential support


• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures


• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library


• Access to external training and apprenticeships

Making a Difference

• MatchIt!Fundraise for a cause close to your heart and OneAdvanced will match part of the funding


• Pennies from Heavendonate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models


• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

Who We Are

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second-year running, an independent and data led ranking based on employee feedback. Join us and become part of a team that’s powering the world of work and making a real difference.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com