Senior Product Marketing Leader: GTM & Launch Excellence

Yolk Recruitment; Wales; On-site; GBP 70,000 - 95,000; Full time

Job summary

Yolk Recruitment is supporting a leading SaaS business in appointing a Senior Product Marketing Manager. This role sits at the intersection of Product, Marketing and Sales, owning the product marketing operating model, leading GTM activity and ensuring launches drive customer adoption and commercial impact.

You will bring structure and consistency to product marketing, collaborating with senior stakeholders to deliver strategic outcomes and measurable results across the business.

Qualifications

• Extensive product marketing experience in a SaaS/tech environment.
• Proven ability to own GTM strategies and product launches.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Own and continuously develop the product marketing operating model and launch processes.
• Translate product priorities into actionable GTM plans across Marketing, Product and Sales.
• Define objectives, segments, messaging, positioning and success metrics for launches.

Skills

Product Marketing

Go-to-market

Launch ownership

Stakeholder management

Data-driven decision making

Project management

Cross-functional leadership

Job description

Yolk Recruitment is supporting a leading SaaS business in appointing a Senior Product Marketing Manager. This role sits at the intersection of Product, Marketing and Sales, owning the product marketing operating model, leading GTM activity and ensuring launches drive customer adoption and commercial impact.

You will bring structure and consistency to product marketing, collaborating with senior stakeholders to deliver strategic outcomes and measurable results across the business.