Senior Product Manager - Research & Analytics

OneAdvanced; Birmingham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

26 days holiday

Private medical insurance

Pension 5% matched

Life cover 4x salary

Wellbeing benefits

Job summary

OneAdvanced is seeking a leader to own the development of native research and analytics capabilities within IQ. You will manage customer-facing analytics around usage, memory and personalisation, while phasing out Pendo and Condens as internal tooling matures.

Hybrid role based in Birmingham with regular office attendance. You will guide IQ’s analytics strategy, ensure rigorous research standards, and collaborate with Engineering, Data, Legal and Compliance to embed insights into product

Qualifications

• Extensive hands-on experience running qualitative and quantitative customer and user research, with a track record of translating studies into product decisions.
• Strong knowledge of product analytics, instrumentation and research platforms such as Pendo, Amplitude, Condens or Dovetail, including smooth tool transitions.
• Strong understanding of personalisation, memory and AI-driven product governance.
• Strong data literacy and collaboration with Engineering and Data teams on instrumentation and analytics architecture.
• Good understanding of data privacy and governance for customer usage and research data, in regulated or multi-sector environments.
• Proven ability to influence and coach PMs outside your direct reporting line and drive adoption of research practices.

Responsibilities

• Shape how IQ uses customer insight, analytics and personalisation to build better products in-house.
• Own the phased roadmap to replace external analytics tools and integrate native capabilities.
• Define customer views of analytics and establish adoption, engagement and personalisation metrics.
• Set research standards across IQ product teams and oversee high-stakes product decisions.
• Build tooling, architecture and governance to bring customer insight into product planning with cross-functional teams.
• Develop business cases for retiring external tooling as native capabilities mature and mentor PMs.

Skills

Qualitative research

Quantitative research

Product analytics

AI/personalisation

Instrumentation

Data governance

Influence & coaching PMs

Tools

Pendo

Amplitude

Condens

Dovetail

Job description

Join OneAdvanced

IQ is OneAdvanced’s intelligent, AI-enabled product experience, bringing together customer data, usage insights, memory and personalisation to help customers get more value from the products they use. In this role, you will own the development of native research and analytics capability within IQ, delivered through a phased transition alongside the existing external tools: Pendo for product analytics and Condens for research repository and synthesis.You will also own the customer-facing capabilities built around usage, consumption, memory and personalisation, working closely with the Principal PM, IX & Mobile, wherever these connect to the core experience.

The role has a dual mandate: build OneAdvanced’s own insight capability and extend that capability to customers, enabling them to use their own usage data to better understand and customise their experience. This role requires genuine hands‑on experience as a customer and user research practitioner, alongside strong product analytics and data capability, with overall accountability for Pendo and organisation‑wide research best practice until the transition is complete.

This is a hybrid role based out of our Birmingham office, with the expectation that the successful candidate will attend the office weekly or monthly as required.

What You Will Do

You will shape how IQ uses customer insight, analytics and personalisation to build better products, while bringing more of these capabilities in‑house.

• Own the phased roadmap to replace Pendo and Condens, including their administration, licensing and eventual retirement.
• Own IQ’s usage, consumption, memory and personalisation capabilities, working with the Principal PM where they connect to core product surfaces.
• Define how customers see and use their own analytics, and establish clear measures for adoption, engagement and personalisation.
• Set research standards across IQ product teams and personally lead or oversee research for the highest‑stakes product decisions.
• Build the tooling, analytics architecture and governance needed to bring customer insight directly into product planning, working closely with Engineering, Data, Legal, Security and Compliance.
• Build business cases for retiring external tooling as native capabilities mature, while coaching PMs to strengthen their research and analytics practice.

What You Will Have

You will bring a strong combination of hands‑on research expertise, product analytics, AI, data and commercial thinking, with the ability to turn insight into better product decisions.

• Extensive, demonstrable hands‑on experience running qualitative and quantitative customer and user research, with a track record of planning, conducting and synthesising studies into product decisions.
• Strong knowledge of product analytics, instrumentation and research platforms such as Pendo, Amplitude, Condens or Dovetail, including experience transitioning between tools without losing insight continuity.
• Strong understanding of personalisation, recommendation approaches and memory in AI‑driven products, including the governance considerations of using customer data.
• Strong data literacy and experience working with Engineering and Data teams on instrumentation, event schemas, analytics architecture, usage data and insight tooling.
• Good understanding of data privacy and governance for customer usage and research data, ideally within a regulated or multi‑sector environment, alongside commercial awareness of SaaS adoption, engagement and retention metrics.
• Proven ability to influence and coach PMs outside your direct reporting line, build compelling business cases for change and help teams adopt stronger research and analytics practices.

Please note, all applicants must have the legal right to work in the UK at the time of application.

What We Do For You

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Performance‑based rewards tailored to your role, from company‑wide bonuses to OTE and commission structures
• Income protection: up to 75% salary for 5 years if you ever need it
• Pension with 5% matched company contributions
• Life assurance worth 4x your salary from day one
• Free financial planning session with the option to engage in more tailored financial coaching.

Grow your career with us

• SkillsHub learning platform with leadership pathways, future‑manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover, Health Assessment, Gym Membership

Who We Are

At OneAdvanced, we are at the forefront of delivering sector‑focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second‑year running, an independent and data‑led ranking based on employee feedback. Join us and become part of a team that’s powering the world of work and making a real difference.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com