Senior PR Manager

Hagabadet; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior PR Manager to amplify its brand presence through strategic PR and communications. This role involves crafting integrated PR strategies, nurturing media relationships, and managing impactful events. Ideal candidates will bring proven experience in fashion or lifestyle PR, a robust network of industry contacts, and exceptional copywriting skills. Join a team that values innovation and creativity, and be part of a legacy that shapes the future of the brand while celebrating its rich history. If you thrive in dynamic environments and are passionate about storytelling, this opportunity is for you.

Qualifications

• Proven experience in PR/Communications/Talent management within fashion or lifestyle.
• Strong network of media and talent contacts including top-tier publications.

Responsibilities

• Leading and implementing the global PR and talent strategy.
• Nurturing relationships with journalists and talent agents.
• Managing PR events and brand activations.

Skills

Public Relations

Communications

Talent Management

Copywriting

Event Management

Strategic Planning

Education

Bachelor's Degree in Communications or related field

Job description

Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.

A bit about Belstaff

Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.

We are currently searching for a Senior PR Manager to join the team.

Our Senior PR Manager at Belstaff will be competent and well-connected with hands-on experience in a leading media and talent facing role. The ideal candidate will be confident in creating and delivering integrated PR and communications strategies including ideating and pitching brand story angles, securing organic coverage, stakeholder profile building, VIP/talent gifting and events.

You will report into the Brand Marketing Director and work closely with them and the wider team on amplifying key campaigns and brand messages through strategic PR, event and VIP talent coverage. In order to deliver this, you must have an exceptional network of media and industry contacts that you can leverage to drive outcomes.

Responsibilities include:

1. Leading and implementing the global PR and talent strategy to deliver our new brand direction, expand our reach and diversify our audience
2. Nurturing relationships with journalists, talent agents, stylists and industry contacts to elevate Belstaff’s profile and increase coverage opportunities
3. Creating a profiling strategy for our senior leadership including LinkedIn strategy, media target list, story angles and timing
4. Building a media and talent tiering framework aligned with our brand vision
5. Ideating and pitching feature angles and product drops to media for organic placement
6. Implementing seasonal gifting strategies for VIPs, content creators, and cultural tastemakers to boost social engagement
7. Managing PR events and brand activations including guest list, production, gifting, and coverage
8. Tracking and reporting on PR reach, engagement, and ROI
9. Writing and distributing press releases and alerts
10. Managing the PR and talent budget
11. Managing and mentoring a PR and Samples Assistant

Qualifications include:

1. Proven experience in PR/Communications/Talent management within fashion, lifestyle, or sports sectors
2. Strong network of media and talent contacts including top-tier and niche publications
3. Portfolio demonstrating successful campaigns, coverage, and events
4. Excellent copywriting skills for press materials
5. Experience managing end-to-end events
6. Strategic planning and budgeting skills
7. Ability to interpret briefs and manage multiple projects efficiently
8. Curious about culture and trends

Personal qualities:

1. Inspired by Belstaff's mission
2. Self-motivated with a positive attitude
3. Effective communicator at all levels
4. Organized and solutions-oriented
5. Resilient under pressure and deadlines
6. Clear and concise in communication
7. Team player

Next steps

We are an equal opportunity employer committed to diversity. If you require any adjustments during the application or interview process, please let us know, and we will support you.