Senior PR & Influencer Relations Lead

Better Placed; Greater Manchester; On-site; GBP 35,000 - 52,000; Full time

Job summary

Better Placed in the United Kingdom is seeking a Senior PR Executive to support the development and execution of the group’s PR strategy. You will enhance brand visibility, drive high‑quality engagement, and support the Influencer strategy.

The role collaborates with Marketing and Creative teams to implement strategic campaigns that align with business goals, ensure consistent messaging, and secure meaningful media coverage.

Qualifications

• 3+ years in a dedicated PR role, ideally in retail
• Experience with media partners and building relationships
• Collaborate with Digital/SEO, Social Media, Influencer and Creative teams
• Excellent copywriting and concept creation

Responsibilities

• Manage flow of relevant and exciting content to support strategy, bringing creative ideas
• Write and distribute press releases, company announcements, and other media communications
• Analyse PR and media campaign performance to ensure conversion and provide reporting
• Maintain strong relationships with journalists, media professionals and PR agencies to secure ongoing media coverage
• Work cross-functionally to ensure consistency and PR strategy is championed throughout campaigns

Skills

PR experience

Retail PR experience

Media relations

Copywriting

Cross-functional collaboration

Job description

Better Placed in the United Kingdom is seeking a Senior PR Executive to support the development and execution of the group’s PR strategy. You will enhance brand visibility, drive high‑quality engagement, and support the Influencer strategy.

The role collaborates with Marketing and Creative teams to implement strategic campaigns that align with business goals, ensure consistent messaging, and secure meaningful media coverage.