PR & Influencer Manager (FTC)

Zachary Daniels; Manchester; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Bonus & Share Scheme

Company pension

Private Medical Cover

Life Assurance

Onsite gym

Free fitness classes

Discount across site-wide

On-site restaurant

Job summary

Zachary Daniels in Manchester is seeking a senior PR & Influencer Manager to shape influencer strategy across fashion, beauty and retail. You will lead campaigns, nurture creator partnerships and work with media on high-profile launches.

You will manage budgets, justify ROI, and lead a team, collaborating with social, brand, and creative teams in a fast-paced environment.

Qualifications

• Extensive experience in PR, influencer marketing, communications or brand partnerships.
• Proven ability to create and deliver influencer strategies that drive brand goals.
• Strong network with influencers, creators, talent agencies and media.
• Experience managing PR and influencer agencies.
• Commercial mindset with budget management and campaign measurement.
• Excellent stakeholder management and negotiation skills.
• Strong understanding of social platforms and creator trends.
• Experience leading and developing a team.
• Organised, commercially aware and able to manage multiple priorities.
• Passionate about fashion, beauty and digital culture.

Responsibilities

• Own and develop the influencer marketing strategy across key categories.
• Deliver integrated influencer campaigns around product launches and brand initiatives.
• Identify emerging creators and culturally relevant voices.
• Build long-term ambassador programmes and creator partnerships.
• Lead talent selection across paid partnerships and earned influencer activity.
• Oversee campaign delivery, including briefs, gifting, approvals and reporting.
• Collaborate with Social, Brand, Trade and Creative teams to integrate activity.
• Manage influencer budgets and measure ROI against KPIs.
• Define and oversee an effective PR strategy supporting brand priorities.
• Lead media relations and campaigns with PR partners.

Skills

PR & influencer marketing

Brand partnerships

Communications

Negotiation

Stakeholder management

Job description

Manchester

• Bonus & Share Scheme + company pension
• Private Medical Cover & Life Assurance
• Onsite gym & free fitness classes
• Discount across site-wide
• On-site restaurant

& much more!

Overview

We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth.

The Role

An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns.

Key Responsibilities

• Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives.
• Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
• Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
• Build long-term ambassador programmes and strategic creator partnerships.
• Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
• Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
• Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
• Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
• Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
• Lead media relations, press office activity and campaign launches alongside internal and external PR partners.
• Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media.
• Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting.
• Manage stakeholder relationships, contracts, deliverables and campaign activity.
• Lead, coach and develop a high-performing PR and Influencer team.
• Manage PR and influencer budgets, ensuring investment delivers measurable value.

About You

• Strong experience across PR, influencer marketing, communications or brand partnerships, ideally within fashion, beauty, retail or another consumer-facing environment.
• Proven experience developing and delivering successful influencer strategies.
• A strong network across influencers, creators, talent agencies and media.
• Experience managing PR and influencer agencies and external partners.
• Commercially minded, with experience managing budgets and measuring campaign performance.
• Strong negotiation, stakeholder management and relationship-building skills.
• Excellent understanding of social platforms, creator trends and influencer measurement.
• Previous experience leading, coaching or developing a team.
• Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced environment.
• Creative, culturally connected and passionate aboutfashion, beauty, social media and digital culture.

Why Apply

• Join a high-profile, established retail business at an exciting point of transformation and growth.
• Have the opportunity to shape PR, influencer and brand partnership strategy with genuine visibility across the business.
• Work closely with senior stakeholders, agencies, creators and high-profile talent.
• Take ownership of campaigns designed to drive both brand awareness and commercial results.
• Join a fast-paced, collaborative environment where creativity and new ideas are encouraged.