Senior PPC Specialist

Pivotal London; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading EdTech company seeks a Digital Marketing Specialist to drive global Paid Search strategy. This role offers high autonomy with real impact, working closely with senior leadership. Candidates should have strong PPC experience, especially in Google Ads, and a passion for educational initiatives.

Benefits

Flexible working with a remote-first culture

Generous benefits package including 33 days annual leave

Enhanced family policies

Qualifications

• 3-4 years of hands-on PPC experience across Google Ads and Bing.
• Track record of owning and scaling campaigns with measurable impact.
• Passion for education and mission-led organizations is a plus.

Responsibilities

• Lead on the channel roadmap: structure, bidding models, audience strategy.
• Plan, build, and manage campaigns across Google Ads, Bing.
• Own campaign monitoring, daily optimization, and performance reporting.

Skills

PPC management

Google Ads

Bing Ads

Data Analysis

Attribution modeling

Tools

GA4

Looker Studio

GTM

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by Pivotal London. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Pivotal London

Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.

The Opportunity

Join a digital-first, mission-led organisation that’s transforming how teachers and students engage with educational content.

Own the global Paid Search strategy across key markets, including the UK and US.

Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.

Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.

Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.

Responsibilities

Strategic Ownership

• Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation.
• Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV).
• Design and implement testing frameworks for ad copy, bid strategies, and landing pages.

Tactical Execution

• Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max.
• Continuously optimise performance based on CTR, CPA, ROAS and conversion metrics.
• Own campaign monitoring, daily optimisation, and performance reporting.

Technical & Data-Led Decision Making

• Confident with tracking setup, attribution models, and conversion funnels.
• Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio.
• Collaborate with data and product teams to integrate insights and refine strategy.
• Work cross-functionally with growth, product, and content teams.
• Be the go-to PPC expert: make decisions, drive results, and champion best practices.
• Communicate performance updates and growth plans to stakeholders at all levels.

Your Profile

• 3–4 years of hands-on PPC experience across Google Ads and Bing.
• Track record of owning and scaling campaigns with measurable impact.
• Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
• Strong grasp of attribution models and performance marketing metrics.
• Proactive, curious, and excited by the challenge of being the sole PPC specialist.
• Passion for education and mission-led organisations is a plus.

What’s On Offer

• Join a purpose-driven business on a global growth journey.
• High autonomy, high impact role with strong leadership support.
• Flexible working with a remote-first culture and UK HQ.
• Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email [e-mail].

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services and Advertising Services

Referrals increase your chances of interviewing at Pivotal London by 2x

Sign in to set job alerts for “Digital Marketing Specialist” roles.

London, England, United Kingdom 14 hours ago

London, England, United Kingdom 14 hours ago

Digital Marketing Specialist - Fully Remote

Merseyside, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 year ago

Marketing Manager: Content Creation and Social Media Specialist

Bristol, England, United Kingdom 20 hours ago

AI Digital Marketing Specialist (Remote - Anywhere)

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 3 days ago

England, United Kingdom $6,500.00-$7,000.00 3 weeks ago

Didcot, England, United Kingdom 15 hours ago

London, England, United Kingdom 3 weeks ago

Digital Marketing Lead (12-Month FTC) | Non-Profit Org | Remote Role | Up to £65,000

London Area, United Kingdom £56.25-£68.75 4 hours ago

Senior PR & Marketing Manager – Northern Europe

Slough, England, United Kingdom 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.