Senior PPC Specialist

JR United Kingdom; Kingston upon Hull; Remote; GBP 35,000 - 45,000; Full time

Job summary

A leading EdTech company is seeking a Senior PPC Specialist to own their global Paid Search strategy. You'll play a critical role in driving growth by utilizing your expertise in Google Ads and Bing, aligning PPC performance to company objectives, and executing impactful campaigns. This remote role offers high autonomy and a competitive benefits package, within a mission-driven culture.

Benefits

33 days' annual leave

Flexible working

Generous benefits package

Qualifications

• 3-4 years of hands-on PPC experience across Google Ads and Bing.
• Expert in PPC tools including Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
• Proactive and excited about the challenge of leading PPC strategies.

Responsibilities

• Own the global Paid Search strategy for key markets.
• Design and implement ad campaigns across various platforms.
• Analyze data to drive optimization and report performance.

Skills

PPC experience

Google Ads

Bing Ads

Data analysis

Performance marketing metrics

Tools

GA4

GTM

Looker Studio

Job description

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Senior PPC Specialist, kingston upon hull, east yorkshire

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Client:

Location:

kingston upon hull, east yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Senior Paid Search Specialist

Remote (UK-based) | Permanent

Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.

The Opportunity

Join a digital-first, mission-led organisation that’s transforming how teachers and students engage with educational content.

Own the global Paid Search strategy across key markets, including the UK and US.

Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.

Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.

Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.

Responsibilities

Strategic Ownership

• Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation.
• Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV).
• Design and implement testing frameworks for ad copy, bid strategies, and landing pages.

Tactical Execution

• Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max.
• Continuously optimise performance based on CTR, CPA, ROAS and conversion metrics.
• Own campaign monitoring, daily optimisation, and performance reporting.

Technical & Data-Led Decision Making

• Confident with tracking setup, attribution models, and conversion funnels.
• Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio.
• Collaborate with data and product teams to integrate insights and refine strategy.
• Work cross-functionally with growth, product, and content teams.
• Be the go-to PPC expert: make decisions, drive results, and champion best practices.
• Communicate performance updates and growth plans to stakeholders at all levels.

Your Profile

• 3–4 years of hands-on PPC experience across Google Ads and Bing.
• Track record of owning and scaling campaigns with measurable impact.
• Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
• Strong grasp of attribution models and performance marketing metrics.
• Proactive, curious, and excited by the challenge of being the sole PPC specialist.
• Passion for education and mission-led organisations is a plus.

What’s On Offer

• Join a purpose-driven business on a global growth journey.
• High autonomy, high impact role with strong leadership support.
• Flexible working with a remote-first culture and UK HQ.
• Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email [emailprotected] .

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.