Senior PPC Manager

Maley; Chester; Remote; GBP 38,000 - 47,000; Full time

Job summary

Maley is a UK-based PPC agency seeking a Senior PPC Manager to own a portfolio of larger, complex Google Ads accounts. The role combines hands-on account management with mentoring, responsible for strategy, optimisation, budgets and client relationships across lead generation and eCommerce.

You will work remotely from home with a monthly team day in Chester, enjoying a competitive salary, bonus potential, generous leave, and ongoing development opportunities within a growing specialist agency.

Qualifications

• 5+ years of substantial hands-on PPC / Google Ads experience.
• Experience managing larger advertising budgets for complex accounts.
• Strong analytical skills and data-driven decision making.
• Excellent client communication and relationship management.
• Mentoring and developing PPC colleagues.

Responsibilities

• Own portfolio of high-value Google Ads accounts across lead generation and eCommerce.
• Manage day-to-day PPC optimization, bidding, tracking and reporting.
• Lead client onboarding, strategy discussions and regular performance reviews.
• Mentor and develop PPC Specialists within the team.
• Collaborate with senior stakeholders to drive client success.

Skills

Hands-on PPC

Google Ads

Analytical skills

Client management

Mentoring

Tools

GA4

Google Tag Manager

WhatConverts

Microsoft Clarity

Job description

Remote UK-based | £42,500 salary + bonus | Full-time
Work from home with a monthly team day at our Chester office

About Maley

Maley is a specialist PPC agency made up of a team of 10 PPC experts, managing more than £20 million in annual ad spend across a wide range of lead generation and eCommerce businesses.

We pride ourselves on delivering excellent results alongside a best-in‑class level of service for our clients, combining strong PPC expertise with proactive communication, commercial thinking and genuine ownership of the accounts we manage.

We’re an ambitious independent agency with a clear mission for the next few years: to become one of the UK’s leading specialist PPC agencies, growing to a team of 25+ and an annual turnover of £2.5 million while maintaining the quality of work, service and culture that has helped us grow so far.

The Role

We’re looking for a highly experienced Senior PPC Manager to join our growing team and take full ownership of a portfolio of larger, more complex Google Ads accounts and clients.

This is a senior position for somebody who has developed exceptional hands‑on PPC expertise, strong analytical and technical skills, and the commercial understanding to confidently manage significant advertising budgets and relationships with senior client stakeholders.

Importantly, this is still a very hands‑on PPC role.

We’re not looking for somebody who wants to move away from managing accounts into a purely strategic or supervisory position. You’ll be directly responsible for the day‑to‑day management, analysis, optimisation and performance of your accounts, from the overall strategy right down to the finer details of campaigns, keywords, bidding, tracking and conversion data.

You’ll be somebody who genuinely enjoys getting stuck into Google Ads, investigating complex performance challenges, working through large datasets and finding opportunities that others might miss.

Alongside managing your own accounts and clients, you’ll also play an important role in supporting, mentoring and developing our PPC Specialists, sharing your knowledge and helping to raise standards across the wider team.

You’ll work remotely from home, join us for our monthly team day at our Chester office and become part of a friendly, experienced PPC team where you’ll be trusted to take ownership and make decisions without unnecessary layers of management.

We offer a competitive salary, performance‑related bonus, increasing annual leave, your birthday off, quarterly team nights out, excellent equipment and funded industry events where they’ll benefit your development.

What You’ll Own

You’ll typically manage a portfolio of higher‑value, more complex Google Ads accounts across both lead generation and eCommerce, with responsibility for larger advertising budgets and more demanding commercial objectives.

You’ll have full end‑to‑end responsibility for the strategy, hands‑on management, performance and client relationships across your portfolio.

• Developing and executing advanced PPC strategies aligned with each client’s wider commercial objectives.
• Personally planning, building, managing and optimising Google Ads campaigns across Search, Shopping, Performance Max and other relevant campaign types.
• Managing complex account structures, significant advertising budgets, bidding strategies, keywords, audiences, product feeds and assets.
• Conducting detailed, granular analysis of account performance, including campaign, ad group, keyword, search term, audience, product and conversion data.
• Diagnosing performance changes, identifying underlying causes and implementing effective solutions rather than relying on surface‑level metrics.
• Making informed decisions around budget allocation, bidding, account structure and scaling opportunities.
• Demonstrating advanced knowledge of Google Ads automation, bidding behaviour, attribution and conversion tracking.
• Managing and troubleshooting tracking and measurement, including GA4, Google Tag Manager, conversion actions and consent‑related considerations.
• Identifying opportunities beyond Google Ads, including landing pages, conversion journeys, lead quality, customer behaviour and website performance.
• Analysing performance against commercial measures such as CPA, ROAS, revenue, profitability, conversion rate, lead quality and customer value.
• Staying ahead of platform changes, new technologies and developments that could improve client performance.

Client Management & Commercial Responsibility:

• Leading client onboarding, planning and strategy conversations.
• Managing regular communication, performance updates and monthly review meetings.
• Confidently leading quarterly business reviews and strategic discussions with business owners, Marketing Directors and other senior stakeholders.
• Understanding each client’s business model, commercial objectives, challenges and growth opportunities.
• Translating complex performance data into clear insights, commercially relevant recommendations and actionable plans.
• Confidently explaining performance challenges, challenging assumptions and recommending difficult decisions when necessary.
• Proactively identifying opportunities to improve results, expand activity and deliver greater value to clients.
• Managing expectations, maintaining strong client relationships and protecting client retention through excellent performance and service.

PPC Specialist Support & Development:

• Delegating appropriate PPC support tasks and projects on your accounts.
• Reviewing their work and ensuring it meets our expected standards.
• Holding regular account reviews and planning sessions.
• Providing practical, hands‑on training, technical guidance and coaching.
• Supporting Specialists with prioritisation, time management and delivery deadlines.
• Sharing knowledge and helping Specialists develop the skills and confidence required to become independent PPC Managers.
• Providing feedback to the Head of Operations on their progress and development.

You’ll also contribute to the wider agency through knowledge sharing, team discussions, technical support, client audits and new business opportunities where appropriate.

What We’re Looking For

• 5+ years of substantial hands‑on PPC / Google Ads experience, ideally gained within a specialist PPC or digital marketing agency.
• A proven track record of independently managing multiple Google Ads accounts and client relationships from start to finish.
• Extensive experience managing larger advertising budgets and complex accounts across both lead generation and eCommerce.
• Expert‑level Google Ads knowledge across Search, Shopping, Performance Max, bidding strategies, account structure and optimisation.
• Advanced analytical skills, with the ability to investigate complex datasets, diagnose performance issues and identify meaningful opportunities.
• Strong technical experience with GA4, Google Tag Manager, conversion tracking, attribution and troubleshooting.
• A thorough understanding of Google Merchant Center, product feeds and Shopping optimisation.
• The ability to look beyond platform metrics and understand how PPC contributes to revenue, profitability, lead quality and wider business performance.
• Excellent commercial awareness and confidence communicating with business owners, Marketing Directors and senior decision‑makers.
• The ability to independently develop strategies, make decisions and implement solutions without requiring regular direction.
• Excellent organisational and workload management skills, including the ability to manage a substantial portfolio of accounts, clients and competing priorities.
• Strong written and verbal communication skills, particularly when explaining complex performance issues and commercial recommendations.
• A proactive, accountable approach to client management, identifying problems and opportunities before clients have to ask.
• The confidence and willingness to mentor, support and develop less experienced PPC colleagues.

Microsoft Ads and Meta Ads experience would also be beneficial.

Experience with tools and platforms such as WhatConverts, Shoptimised, Microsoft Clarity, Swydo Reports, ChatGPT and Slack would also be useful.

Above all, we’re looking for somebody who genuinely loves the practical side of PPC.

You’ll be an experienced practitioner who still enjoys working directly inside accounts, digging into performance data, solving technical problems, building and optimising campaigns, and taking personal responsibility for delivering results.

If you’re looking to step away from hands‑on account management into a role focused mainly on strategy, reporting or supervising other people, this probably won’t be the right position for you.

What Success Looks Like

• Takes complete ownership of a substantial portfolio of complex PPC accounts and client relationships.
• Consistently demonstrates exceptional hands‑on Google Ads knowledge, analytical ability and technical expertise.
• Has a clear commercial strategy and actionable plan for every account they manage.
• Identifies and resolves complex performance challenges independently and proactively.
• Delivers strong performance against agreed client objectives and identifies opportunities for further growth.
• Manages significant budgets responsibly, with a clear understanding of profitability, return on investment and wider business impact.
• Builds trusted relationships with senior client stakeholders and confidently leads commercially focused conversations.
• Retains clients through excellent results, communication, proactive management and service.
• Maintains excellent organisation, prioritisation and delivery standards across a demanding portfolio.
• Provides valuable mentorship and practical support to PPC Specialists, helping them develop their skills and independence.
• Contributes positively to the wider agency through expertise, knowledge sharing and continually raising standards.
• Can be trusted to make sound decisions and take full responsibility for their work without requiring continual supervision.

What You’ll Get

We want talented people to enjoy working at Maley, be rewarded properly for the contribution they make and have a clear idea of where their career can go.

Salary & Development: £42,500 starting salary + performance‑related bonus

As a Senior PPC Manager, you’ll take ownership of some of our more demanding accounts and play an important role in the continued growth and development of the agency.

Your salary and progression will be reviewed annually, taking into account account ownership, capacity, performance, client retention, client satisfaction and your contribution to the wider team.

As Maley continues to grow, there will also be opportunities to take on additional responsibility and develop your career further.

• 22 days annual leave + bank holidays, with an additional day’s annual leave for every year of service up to 28 days.
• Your birthday off.
• Company workplace pension.
• Remote working from home anywhere in the UK, with monthly team days at our Chester office.
• A sensible working culture focused on doing good work and taking ownership, not unnecessary long hours.
• High‑quality equipment and technology, including your laptop, additional monitor and the software you need to do your job properly.
• Quarterly team nights out in Chester, usually involving good food, drinks and a chance to spend time together away from PPC.
• Relevant conferences, industry events and training funded where they’ll genuinely benefit your development.
• The opportunity to work across a wide range of brands, industries, business models and challenging PPC accounts.
• Regular 1‑1s and development conversations.
• The opportunity to share your expertise, mentor developing PPC talent and help shape the standards of a growing specialist agency.