Senior PPC Lead: Gaming & Betting Growth

HellaGoodAudio; Camden Town; On-site; GBP 55,000 - 80,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Red Interactive in London is seeking a Senior PPC Specialist to lead paid search across Google Ads and Microsoft Ads, driving customer acquisition and revenue growth in a highly regulated gaming environment.

You will own end-to-end campaigns, develop acquisition strategies for UK sports betting events, monitor performance, optimise bidding and ad copy, and report insights via in-house Tableau dashboards to senior stakeholders.

Qualifications

• 5+ years of managing Paid Search at scale.
• Experience in online gaming or sports betting preferred.
• Strong analytical mindset with advanced Excel skills.
• Knowledge of Google Ads and Microsoft Ads platforms.
• Understanding of CPA/ROAS targets and attribution.

Responsibilities

• Own end-to-end PPC campaigns across Google and Microsoft Ads.
• Develop acquisition strategies for UK sports betting events.
• Monitor performance and optimise bidding, keywords, and ad copy.
• Analyse campaigns with Tableau dashboards and deliver reports.
• Ensure compliance with UKGC and ASA guidelines.
• Collaborate with SEO, Display, and Affiliate teams.

Skills

PPC management

Google Ads

Microsoft Ads

Campaign optimization

Data analysis

Excel skills

Budget management

Stakeholder management

Regulatory compliance

Education

Bachelor's degree in Marketing or related field

Digital marketing certification

Tools

Google Ads

Microsoft Ads

Tableau

Excel

Job description

Red Interactive in London is seeking a Senior PPC Specialist to lead paid search across Google Ads and Microsoft Ads, driving customer acquisition and revenue growth in a highly regulated gaming environment.

You will own end-to-end campaigns, develop acquisition strategies for UK sports betting events, monitor performance, optimise bidding and ad copy, and report insights via in-house Tableau dashboards to senior stakeholders.