Senior PPC Strategist – iGaming Growth & Performance

Betway Global; Camden Town; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Learning & development programs

Performance feedback tools

Employee Assistance Programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Betway Group is seeking an experienced Senior Paid Search Manager in London to lead end-to-end PPC campaigns across Google and Microsoft Ads. You will develop acquisition strategies around major UK sports events and build scalable account structures for football, racing, and tennis.

Bring 5+ years of paid search leadership within gambling or online gaming, deep knowledge of bidding, analytics, and attribution, plus a robust budget management track record.

Qualifications

• 5+ years of managing Paid Search at scale in online gaming or betting.
• Proven CPA/ROAS delivery and budget management of large spends.
• Strong knowledge of Google Ads and Microsoft Ads ecosystems.
• Deep understanding of sports betting markets and player behaviour.
• Experience collaborating with cross-functional teams and senior stakeholders.

Responsibilities

• Own end-to-end PPC campaigns across Google & Microsoft networks.
• Develop acquisition strategies around major UK sports events.
• Build account structures aligned to product areas and betting verticals.
• Monitor performance, optimize bidding, keywords, and ad copy.
• Analyse data, prepare weekly/monthly performance reports.
• Ensure compliance with UKGC, ASA/CAP and internal policies.
• Collaborate with SEO, Display, Paid Social, and Affiliate teams.

Skills

Clear & confident communication

Collaboration

Sports betting knowledge

Online gaming experience

Attention to detail

Paid search experience

Gambling industry experience

Excel skills

Google Ads

Microsoft Ads

Budget management

Tools

Google Ads

Microsoft Ads

Job description

Betway Group is seeking an experienced Senior Paid Search Manager in London to lead end-to-end PPC campaigns across Google and Microsoft Ads. You will develop acquisition strategies around major UK sports events and build scalable account structures for football, racing, and tennis.

Bring 5+ years of paid search leadership within gambling or online gaming, deep knowledge of bidding, analytics, and attribution, plus a robust budget management track record.