Senior PPC Executive - Go.Compare

Future Publishing; Cardiff; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Discounted dental care

Private medical care

Bonus scheme

Refer a friend scheme

Colleague wellbeing support

Share Incentive Plan

Pension scheme (salary sacrifice)

Job summary

Future Publishing in Cardiff seeks a hands-on Paid Search specialist to join the Digital Growth team. You’ll manage Google Ads and Microsoft Advertising campaigns, plan budgets, run tests, and translate data into clear recommendations to maximise performance.

You’ll collaborate with a cross-functional PPC squad, mentor colleagues, and optimise audience segments using GA4, SA360, Looker Studio and advanced Sheets. Hybrid role with 3 days in-office.

Qualifications

• Experience managing and growing large-scale Paid Search accounts.
• Strong analytical skills with data interpretation and trend identification.
• Proven ability to hit performance targets while driving revenue.
• Familiarity with campaign metrics and optimisation strategies across major platforms.
• Strong communication skills to manage expectations and convey recommendations.

Responsibilities

• Manage multiple Paid Search accounts across Google Ads and Microsoft Advertising.
• Develop and execute strategies aligned with performance goals.
• Use SA360, GA4 and GA metrics to optimize budgets and bids.
• Plan, run and analyse A/B tests to improve results.
• Mentor teammates and share best practices.

Skills

Paid Search management

Analytical skills

Target-driven

Communication

Presentation skills

Tools

GA4

SA360

Looker Studio

Google Sheets

Excel

Job description

Who we are

We’re Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels. As a proud part of Future’s brand portfolio, Go.Compare’s a passionate price comparison site finding customers savvy insurance deals. Within this, our newly established Digital Growth team has an exciting mandate to drive digital performance. Our dedicated PPC team handles campaigns from budget planning through to execution and tracking. It’s a fantastic opportunity to work on high-impact projects at the cutting edge of Paid Search.

What you’ll do

• Reporting to the Senior PPC Channel Manager, you’ll manage multiple Paid Search accounts across Google and Microsoft Advertising.
• You’ll develop and execute strategies aligned with key performance goals to deliver measurable business impact.
• Daily, you’ll use Google Ads, Microsoft Advertising, Search Ads 360 (SA360), and Google Analytics 4 (GA4) to manage significant budgets.
• Own and execute Paid Search campaigns and bidding strategies across multiple accounts.
• Guide and mentor team members, helping to develop their technical and professional skills.
• Plan, run, and communicate rigorous A/B tests to optimise account performance.
• Translate complex performance metrics into clear, actionable recommendations for business decision‑making.
• Create and optimise advanced audience segments to maximise campaign efficiency.
• Research emerging Paid Search trends, tools, and artificial intelligence innovations.

What you’ll bring

• Experience managing and growing large-scale, high‑performing Paid Search accounts.
• Strong analytical skills with the ability to interpret data and identify trends.
• Demonstrated ability to hit performance targets while driving sustainable revenue.
• Deep familiarity with campaign metrics and optimisation strategies across major platforms.
• Strong communication skills to manage expectations and convey clear recommendations.
• Familiarity with Looker Studio, GA4, SA360, and advanced Google Sheets or Excel.

Minimum Requirements

• Experience managing campaigns across Google Ads and Microsoft Advertising platforms.
• Strong presentation skills to communicate recommendations to stakeholders.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well‑being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £35,000 - £40,000

This is a hybrid role, working 3 days per week from our Cardiff Office.

Internal job family level P6

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive. Find out more about Our Future, Our Responsibility on our website. If you need any reasonable adjustments, please let us know, and we’ll be happy to support you.

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