Senior PPC Executive

MAG (Airports Group); Wythenshawe; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

On-site gym

Pension

Discounts on CAVU products

Volunteering days

Learning grants

Job summary

MAG (Airports Group) is seeking a commercially minded Senior PPC Executive to join the Performance Marketing team on a 12-month fixed-term contract. You will support the PPC Manager, optimise paid search for Manchester Airport, London Stansted, East Midlands and lounge/parking products, and drive revenue through data-driven campaigns.

You will manage multiple campaigns, develop testing strategies, and deliver insights and recommendations.

Qualifications

• Hands-on PPC campaign experience in fast-paced environments.
• Strong knowledge of Google Ads and Microsoft Advertising structures and bidding.
• Experience across multiple brands or products to hit KPIs.
• Solid understanding of PPC metrics: CPC, CTR, CPA, ROAS.
• Experience analysing data to optimise campaigns and inform decisions.
• Experience conducting A/B/pre/post testing across campaigns and landing pages.
• Google Ads certification; Microsoft Advertising certification desirable.

Responsibilities

• Support the PPC Manager in achieving targets and KPIs across accounts.
• Develop and execute a structured testing strategy for performance gains.
• Identify opportunities to automate and optimise campaign efficiency.
• Deliver regular performance reports and provide insights.
• Analyse searches and campaigns to find growth opportunities.
• Run A/B tests across campaigns, creatives and landing pages.
• Monitor industry trends and competitor activity to inform strategy.
• Contribute to delivering significant revenue through paid search.

Skills

PPC campaigns

Google Ads

Microsoft Advertising

Campaign optimisation

Bidding strategies

Data analysis

A/B testing

Certification desirable

Excel/Sheets

Power BI/Looker Studio

SA360

Tools

Google Ads

Microsoft Advertising

SA360

Power BI

Looker Studio

Funnel

Job description

Select how often (in days) to receive an alert:

Hybrid (2 days per week in the office at Manchester Airport)

About CAVU

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody, from the smallest ideas to the biggest transformations. Every day is an opportunity to create better travel experiences.

From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel smoother for passengers and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the support to grow, and the freedom to be your authentic self. Whether you're working from our offices, from home, in our lounges, or on the road, we provide an environment where you can create, innovate, and help transform airport travel.

Together, we can reach new heights. Together, we are CAVU.

Why MAG?

About the Role

We're looking for a commercially minded and data-driven Senior PPC Executive to join our Performance Marketing team on a 12 Month Fixed Term Contract.

Supporting the PPC Manager, you'll help drive the performance of paid search activity across CAVU's diverse portfolio, including Manchester Airport, London Stansted Airport, East Midlands Airport, our experience brands, and airport clients. You'll work across a range of products including airport parking and lounges, helping to optimise campaigns, improve efficiency, and deliver against ambitious revenue and performance targets.

This role is ideal for someone with strong PPC experience who is looking to further develop their expertise in a fast-paced digital marketing environment. You'll have the opportunity to work with significant marketing budgets, manage multiple campaigns, and play a key role in delivering the PPC team's commercial objectives.

Key Responsibilities

• Support the PPC Manager in delivering PPC targets and KPIs across multiple accounts.
• Create and implement a structured testing strategy to drive continual performance improvements.
• Identify opportunities to automate, optimise and improve campaign efficiency.
• Deliver daily, weekly and monthly performance reports, providing insight and recommendations.
• Analyse campaign and search term data to identify growth opportunities and improve performance.
• Conduct A/B testing across campaigns, creative assets and landing pages, measuring and reporting on results.
• Monitor competitor activity and stay informed on PPC industry developments and best practice.
• Support the PPC team's objective of delivering significant commercial revenue through effective paid search management.

The role

What We Need From You

• Hands-on experience managing PPC campaigns in a fast-paced environment.
• Strong knowledge of Google Ads and Microsoft/Bing Ads, including campaign structures, bidding strategies, keyword management and ad copy.
• Experience planning, executing and optimising paid search campaigns across multiple brands or products to achieve performance KPIs and commercial targets.
• A strong understanding of PPC metrics including CPC, CTR, CPA, ROAS, Cost of Sale, Conversion Rate and Impression Share.
• Experience analysing campaign performance and using data to make informed optimisation decisions.
• Experience conducting A/B and pre/post testing across campaigns, creative and landing pages.
• Google Ads certification, with Microsoft Advertising certification desirable.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Strong communication skills and the ability to work collaboratively across teams.
• Proficiency in Microsoft Office and/or Google Workspace, particularly Excel and Google Sheets.
• Google Analytics.
• Search Ads 360 (SA360).
• Reporting tools such as Power BI, Looker Studio or Funnel.

What will make you successful in the role?

What's In It For You

• 25 days holiday, increasing with service (up to 28)
• Option to buy up to 10 extra days + 4 flexible bank holidays
• 10% company pension
• On-site gym
• A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to health & wellbeing events, ID&E activities, and learning opportunities
• Formal and informal development options, including mentoring programmes and learning grants