Senior PPC Ads Specialist: Global Postgrad Campaigns Lead

Cambridge Education Group; Cambridge; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Perkbox

Employee Assistance Program (EAP)

Private Medical

Staff Discount on CEG Digital courses

Enhanced annual leave entitlement

Job summary

Cambridge Education Group seeks an experienced PPC Ads Specialist to lead paid search campaigns for its online postgraduate programmes. You will manage 1–2 brands, ~15 programmes, and audiences in over 10 countries, focusing on Google Ads and Microsoft Ads to drive high-quality leads and optimise CPL and ROAS.

Success requires 5+ years of hands-on PPC experience, strong keyword and bidding skills, and a data-driven approach in a fast-paced environment. Hybrid work options are available.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 5+ years' experience managing large-scale Google Ads and Microsoft Ads campaigns.
• Strong knowledge of keyword research, bidding strategies, and conversion optimization.

Responsibilities

• Own day-to-day paid search strategy across Google Ads and Microsoft Ads.
• Plan, launch, and manage PPC campaigns across Google Ads and Microsoft Ads.
• Conduct in-depth keyword research and manage match types and negative keywords.

Skills

PPC strategy

Budget management

Campaign optimisation

Keyword research

Data analysis

Lead generation

Paid media planning

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Job description

Cambridge Education Group seeks an experienced PPC Ads Specialist to lead paid search campaigns for its online postgraduate programmes. You will manage 1–2 brands, ~15 programmes, and audiences in over 10 countries, focusing on Google Ads and Microsoft Ads to drive high-quality leads and optimise CPL and ROAS.

Success requires 5+ years of hands-on PPC experience, strong keyword and bidding skills, and a data-driven approach in a fast-paced environment. Hybrid work options are available.