Senior PPC Ads Specialist – Global Lead Gen & ROAS

Cambridge Education Group; Cambridgeshire and Peterborough; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Perkbox (includes hundreds of discount

Employee Assistance Program (EAP)

Private Medical

Staff Discount on CEG Digital courses

Mentoring scheme

Enhanced annual leave entitlement

Job summary

Cambridge Education Group is seeking a results-driven PPC Ads Specialist to lead development, execution, and optimisation of paid search campaigns for our online postgraduate programmes. You will manage 1-2 brands across multiple countries, focusing on ROAS and CPL, with Google Ads, Microsoft Ads, and related analytics tools.

Collaborate with design, analytics, web, SEO and sales teams, manage budgets, and report findings to the Head of Paid Media.

Qualifications

• 5+ years of experience managing large-scale Google Ads and Microsoft Ads campaigns.
• Strong knowledge of keyword research, campaign structure, bidding strategies and conversion optimisation.
• Hands-on experience with Google Ads, GA4, Google Tag Manager, conversion tracking, attribution, and campaign measurement.

Responsibilities

• Own the day-to-day paid search strategy and performance across Google Ads and Microsoft Ads.
• Plan, launch, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Microsoft Ads.
• Conduct in-depth keyword research, build and refine keyword lists, and manage match types and negative keywords.

Skills

Analytical

Detail-oriented

Data-driven

Collaboration

Lead generation

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Job description

Cambridge Education Group is seeking a results-driven PPC Ads Specialist to lead development, execution, and optimisation of paid search campaigns for our online postgraduate programmes. You will manage 1-2 brands across multiple countries, focusing on ROAS and CPL, with Google Ads, Microsoft Ads, and related analytics tools.

Collaborate with design, analytics, web, SEO and sales teams, manage budgets, and report findings to the Head of Paid Media.