Senior PMM — AI Health Tech: Strategy, Messaging & GTM

Skin Analytics; Greater London; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Share options package

Private healthcare

Company pension

25 days annual leave + 5 shutdown

Enhanced parental leave

Nurse scheme

Bike to work

Training budget

Weekly catch-ups

Social activities

Job summary

Skin Analytics seeks a Product Marketing Manager to own messaging architecture across DERM, shaping positioning for multi-market products and audiences. You will partner with Product and commercial leadership to drive adoption at system and NHS levels, and to define international market entry strategies.

The role blends clinical credibility with scalable marketing enablement and GTM execution. You will build the claims library, translate forthcoming clinical evidence into compelling narratives,

Qualifications

• Track record developing and owning positioning and messaging frameworks for complex B2B products in multiple markets.
• Translate market, customer, and competitive intelligence into positioning that differentiates the product.
• Experience running structured win/loss analysis and translating findings into messaging and sales enablement with measurable commercial impact.
• Experience working between product, commercial, and marketing teams to translate product capability into commercially compelling narratives.
• End-to-end GTM ownership across the full launch lifecycle: strategy, goals, alignment, execution, measurement and post-launch review.
• Ability to manage conflicting priorities across functions and products.
• Proficient with HubSpot reporting and attribution tools (or Salesforce) to measure commercial impact.
• AI literacy and use of AI tools in day-to-day workflow for intelligence synthesis and content generation.
• Comfort with prompt engineering for efficient content and research tasks.

Responsibilities

• Owns the go-to-market process for new products and product updates.
• Briefs the Marketing Manager on digital content requirements to ensure campaign consistency.
• Builds and maintains the core messaging framework across DERM audience platforms.
• Defines positioning, value propositions, proof points, and claims by product, audience and market.
• Develops UK NHS strategic narrative and international expansion positioning in partnership with leadership.
• Creates and maintains the claims library with Clinical/Research teams.
• Develops Sales Enablement frameworks: battle cards, pitch decks, case briefs, and materials.
• Runs structured win/loss analyses and translates findings into updated messaging and enablement materials.
• Ensures marketing output is aligned with product capabilities and commercial goals.

Skills

Positioning & messaging

B2B product marketing

Cross-functional collaboration

Go-to-market ownership

Prompt engineering

Tools

HubSpot

Salesforce

Job description

Skin Analytics seeks a Product Marketing Manager to own messaging architecture across DERM, shaping positioning for multi-market products and audiences. You will partner with Product and commercial leadership to drive adoption at system and NHS levels, and to define international market entry strategies.

The role blends clinical credibility with scalable marketing enablement and GTM execution. You will build the claims library, translate forthcoming clinical evidence into compelling narratives,