Senior PMM, AI Accounting (Hybrid UK)

The Sage Group plc; Newcastle upon Tyne; Hybrid; GBP 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Up to 8% pension contribution

5 days volunteering per year

Hybrid working

Health, dental and vision coverage

Holiday entitlement 25 days + 5 to buy

Bank holidays

Work away scheme

Training and professional development

Wellbeing memberships

Zusammenfassung

The Sage Group plc is seeking a Senior Product Marketing Manager to lead the proposition for its AI-powered accounting solution. This hybrid role supports the London or Newcastle offices with a mix of in-office and home working.

You will shape ICP-specific value, drive market insights, and own the end-to-end GTM strategy for tier-1 launches. You will partner with product, commercial and growth teams to influence pricing, packaging and customer experience, turning innovation into measurable

Qualifikationen

• Own ICP-specific value propositions, positioning and messaging translating AI capabilities into value.
• Lead customer, market and competitor insights to guide product decisions and GTM investment.
• Influence roadmap, pricing and packaging to drive differentiation in market.
• Create integrated launch strategies from early adopters to GA with target audiences and channels.
• Own end-to-end lifecycle for each ICP from acquisition to in-life management.

Aufgaben

• Define ICP messaging and positioning for the AI accounting proposition.
• Collaborate with Product, Commercial and Growth to drive GTM plans.
• Lead cross-functional readiness with Marketing, Sales, Partners and Support.
• Identify new use cases and monetisation opportunities to grow ARPU.

Kenntnisse

ICP positioning

Market insight

GTM planning

Lifecycle strategy

Stakeholder management

AI in products

B2B SaaS

Strategic thinking

Communication

Adaptability

Jobbeschreibung

The Sage Group plc is seeking a Senior Product Marketing Manager to lead the proposition for its AI-powered accounting solution. This hybrid role supports the London or Newcastle offices with a mix of in-office and home working.

You will shape ICP-specific value, drive market insights, and own the end-to-end GTM strategy for tier-1 launches. You will partner with product, commercial and growth teams to influence pricing, packaging and customer experience, turning innovation into measurable