Senior Platform Growth Marketing Lead

Chainalysis; United Kingdom; In loco; GBP 110.000 - 140.000; Tempo pieno

Descrizione del lavoro

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the storytelling and lifecycle campaigns across the Chainalysis platform. You will align product, sales, and GTM teams to drive adoption, activation and expansion with clear value messaging across industries.

You are a problem solver who writes crisply and builds repeatable programs, collaborating with Product, Marketing, Enablement and Sales to turn customer insights into scalable go-to-market assets.

Competenze

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging.
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams.

Mansioni

• Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy.
• Spot expansion patterns and turn them into cross-sell and upsell plays with clear messaging and assets.
• Explain our commercial model in customer terms, so buyers see how what they use connects to what they get.
• Lead go-to-market planning for launches spanning the portfolio with segment leads on value proposition for each audience.
• Produce strategic content that moves conversations forward: decks, value maps, discovery frameworks and ROI stories.

Conoscenze

8+ years in product marketing

Descrizione del lavoro

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the storytelling and lifecycle campaigns across the Chainalysis platform. You will align product, sales, and GTM teams to drive adoption, activation and expansion with clear value messaging across industries.

You are a problem solver who writes crisply and builds repeatable programs, collaborating with Product, Marketing, Enablement and Sales to turn customer insights into scalable go-to-market assets.