Public Sector Growth Lead, Product Marketing

Chainalysis; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Chainalysis seeks a Senior Product Marketing Manager for the Public Sector to shape how our intelligence is positioned to government buyers. You will translate complex capabilities into practical, mission‑driven value and partner with Product, Sales, and Enablement to win in public sector markets.

You’ll craft value narratives, lead GTM planning for launches, and produce strategic content that resonates with agency leaders to investigators, while driving cross‑functional collaboration across

Qualifications

• 5–8 years in product, solutions, industry, or B2B enterprise technology marketing for public sector customers.
• Proven ability to build positioning and messaging that shifts customer and seller perspectives.
• Exceptional writing and editorial judgment for headlines, narratives, and executive communications.
• Strong understanding of public sector buying journeys and mission‑driven sales motions.
• Ability to connect technical capabilities to mission and operational value for executives and users.
• Collaborative self‑starter who can drive ambiguous, multi‑stakeholder work with cross‑functional teams.

Responsibilities

• Define and evolve the public sector value narrative for Chainalysis.
• Build messaging for agency leaders to investigators and regulators.
• Create narratives, proof points, and assets for sellers.
• Own public-sector competitive intelligence and translate moves into positioning.
• Partner to translate innovation into industry solutions, use cases, and sales plays.
• Lead go‑to‑market planning for launches and platform capabilities.
• Shape pricing and packaging narratives including business value and mission impact.
• Provide customer lens to product and market decisions and show capabilities advance missions.
• Produce strategic content to move government opportunities forward: decks, briefs, talks, discovery frameworks.
• Scale narratives into field tools via enablement with cross‑team collaboration.
• Incorporate field feedback to sharpen positioning and build repeatable use cases.

Skills

Public sector marketing

Exceptional writing

Cross‑functional collaboration

Storytelling

Strategic messaging

Job description

Chainalysis seeks a Senior Product Marketing Manager for the Public Sector to shape how our intelligence is positioned to government buyers. You will translate complex capabilities into practical, mission‑driven value and partner with Product, Sales, and Enablement to win in public sector markets.

You’ll craft value narratives, lead GTM planning for launches, and produce strategic content that resonates with agency leaders to investigators, while driving cross‑functional collaboration across