Senior Performance Marketing Manager - Myvitamins

THG; Manchester; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative global ecommerce group is on the lookout for a Senior Performance Marketing Manager to drive the paid media strategy for a leading wellness brand. This role offers the chance to lead a team in optimizing marketing campaigns across multiple channels, ensuring full-funnel efficiency and revenue growth. With a commitment to career development and a focus on wellbeing, this position promises a dynamic work environment where creativity and data-driven strategies converge. Join a passionate team dedicated to empowering healthier lifestyles and making a significant impact in the beauty and nutrition sectors.

Benefits

25 days annual leave plus bank holidays

Day off on your birthday

Enhanced maternity and paternity pay

On-site gym and physio services

Up to 50% staff discount on THG brands

Referral bonuses up to £1000

Qualifications

• 5+ years in performance marketing, ideally in D2C e-commerce or wellness/beauty sectors.
• Proven success in scaling multi-channel paid campaigns.

Responsibilities

• Lead planning, execution, and optimization of paid marketing campaigns globally.
• Manage channel owners and external partners for scalable customer acquisition.

Skills

Performance Marketing

Data Analysis

Leadership

Stakeholder Management

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok

Pinterest

Affiliate Networks

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming our core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

THG Nutrition & Wellness:

Home to trusted names in wellbeing and nutrition, including Myprotein, Myvegan, Myvitamins, and MP Activewear.

Our goal is to be the world's most empowering health movement, encouraging healthier, more active lives. We break boundaries, are a force for good, and keep it real, driven by our core values.

All operations are in-house, from manufacturing to marketing and logistics, positioning us to lead in a fast-moving industry.

It's an exciting time to join us. We're seeking talented individuals who share our vision to advance our Nutrition & Wellness movement.

Job Title: Senior Performance Marketing Manager - Myvitamins

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Office based 5 days per week

Why be a Senior Performance Marketing Manager:

We seek an experienced, commercially driven leader to scale Myvitamins' global paid media strategy. This role requires a digital native skilled in data-led growth across multiple paid channels, collaborating cross-functionally to deliver results.

Responsibilities include owning paid digital channels and working with creative, CRM, and trading teams to ensure full-funnel efficiency and revenue growth.

Key Responsibilities:

• Lead planning, execution, and optimization of paid marketing campaigns globally.
• Manage channel owners and external partners for scalable customer acquisition.
• Own KPIs such as ROAS, CPA, LTV, CAC, and iterate to improve outcomes.
• Collaborate with creative teams to develop high-performing assets.
• Partner with CRM and e-commerce teams to maximize retention.
• Use data to build forecasts, dashboards, and insights.
• Identify new marketing opportunities and lead testing.
• Stay ahead of industry trends and innovate.

Key Requirements:

• 5+ years in performance marketing, ideally in D2C e-commerce or wellness/beauty sectors.
• Proven success in scaling multi-channel paid campaigns.
• Strong understanding of attribution, analytics, and customer journey.
• Expertise in Meta Ads, Google Ads, TikTok, Pinterest, and affiliate networks.
• Leadership, stakeholder management, and communication skills.
• Data-driven, outcome-focused, with insight translation skills.
• Experience managing substantial budgets with a focus on ROI.

What’s in it for you?

Career Development:

• Access to bespoke development programs and upskilling opportunities.

Enhanced Leave:

• 25 days annual leave plus bank holidays.
• Day off on your birthday.
• Enhanced maternity and paternity pay.
• Up to 10 days compassionate leave.
• Buy back up to 3 days annually.
• 2 days volunteer leave after 12 months.

Wellbeing Support:

• Access to in-house GP and CBT therapist.
• Employee Assistance Programme via Bupa.
• On-site gym and physio services.

Other Perks:

• Save on personal tech via salary sacrifice.
• Subsidized bus pass.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Referral bonuses up to £1000.
• Anniversary gifts at 5 and 10 years.

THG is a Disability Confident employer. If invited to interview, please inform us of any reasonable adjustments needed. We value diversity and inclusivity and welcome all applications. Due to high application volumes, response times may vary, but we aim to respond within 14 days. For questions, contact our Talent team.