Social Media Manager - Myprotein (TikTok)

The Hut Group; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Manager to spearhead TikTok strategy for a globally recognized brand. In this exciting role, you'll leverage your expertise in social media management to drive community engagement and commercial growth. You'll be responsible for content planning, data analysis, and collaboration with cross-functional teams to ensure brand consistency and maximize platform efficiency. This is a fantastic opportunity to join a forward-thinking company that values innovation and creativity, offering a vibrant work environment where your contributions will have a significant impact on the brand's success.

Benefits

25 days annual leave plus bank holidays

Birthday day off

Enhanced maternity and paternity pay

On-site gym

Access to in-house GP

Access to on-site physio

Up to 50% staff discount on THG brands

Salary sacrifice scheme for personal tech

Anniversary gifts for long service

Referral bonus for new hires

Qualifications

• 3+ years managing TikTok with a strong grasp of social media trends.
• Excellent organizational and leadership skills for team management.

Responsibilities

• Lead TikTok strategy and execution for a globally recognized brand.
• Collaborate with teams to develop engaging content and optimize performance.

Skills

TikTok Management

Social Media Strategy

Content Creation

Data Analysis

Copywriting

Organizational Skills

Presentation Skills

Team Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Sprout Social

Meta Business Suite

Canva

Adobe Creative Suite

Job description

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Reporting to: Social Media Lead

Location: THG HQ, Manchester, WA15 0AF - FULLY OFFICE BASED

About THG Nutrition:

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. Its vertically integrated model allows for the business to expand and operate in complementary markets to sports nutrition such as vegan products, vitamins, bars, snacks, and activewear, all within the online and digital space in key markets including the UK and Asia.

Why be a Social Media Manager at Myprotein focussing on TikTok?

At Myprotein, you’ll lead TikTok strategy and execution for a globally recognised brand, working in a fast-paced, data-driven environment. You’ll be given the tools, ownership, and support to push boundaries, experiment with cutting-edge social content, and develop strategies that drive community and commercial growth. You'll be overseeing the TikTok and TikTok Shop Social Platforms with a focus on content planning, data and insight tracking and ideation designed to drive engagement, views and community growth. The ideal candidate is an expert in all things related to social. The position collaborates with the Content Production, Brand, Partnerships and Commercial teams to help define the look and feel of content across Global social accounts.

Purpose of Role:

To maximise platform efficiency and success to deliver best-in-class output. The successful candidate will implement a data-first approach using analytics tools to inform decisions, optimise posting, and understand audience behaviour. Exceptional organisational and leadership skills are also needed to own the day-to-day planning and publishing operations of a team of execs and senior execs. They will have an excellent understanding of social media best practices, channel optimisation, and current trends. Additionally, that a data-first approach means content is posted consistently, strategically, and unlocks key growth opportunities.

You will also be responsible for TikTok Shop and co-ordination with the wider Product, Trader and Influencer teams, creating strategies and opportunities to grow our Shop audience, align content strands across affiliates and paid and own the LIVE strand of Shoppable e-commerce on TikTok.

Core Responsibilities:

• Assist with day-to-day management of content output ensuring quality control, key publishing times and stakeholder management.
• Implement social and content strategy across social platforms, using data & insight to inform content, platform strategy & audience segmentation.
• Develop plans for large content activations, delivering content briefings, narrative and platform best practice.
• Conceptualise and plan marketing content around key moments in the annual calendar.
• Collaborate with the wider Marketing team to plan and develop engaging content to increase value for other departments and meet business and brand objectives.
• Always adhering to brand guidelines when posting content, ensuring all content is reflective of the brand tone of voice.
• Work closely with the Social Content team to understand and act on market trends, user behaviour, new platform features, competitor activity and other relevant updates.
• Flexibility towards out of hours and unsociable hours if required (Events coverage, social media monitoring etc.)
• Tracks and reports social community metrics with an eye on optimization.
• Audits social campaigns, identifies key findings and recommends approaches.
• Delivery best-in-class community management.

What skills and experience do I need for this role?

• At least 3 years’ experience managing TikTok social media platform.
• Understanding of TikTok Shop and experience in managing TikTok Lives.
• Collaborative team player, comfortable working in a high pressure, fast paced environment.
• Must be comfortable presenting concepts and ideas and reporting to a variety of audiences.
• The ability to work across multiple projects and manage tight deadlines.
• Excellent administrative, organisational and presentation skills.
• Open-minded, flexible and able to deal with people effectively at all levels, both internally and externally.
• Besides your social media background, you are passionate for fitness, content and storytelling.
• Excellent copywriting skills and a good eye for design.
• A demonstrated ability to craft headlines, social media posts and live coverage that people want to SHARE and engage with.
• Deep understanding of social media platforms including, but not limited to, X, Facebook, Instagram, YouTube, Snapchat and TikTok.
• Coherent ability of Social Media Management Tools such as Sprout Social, Meta Business Suite and more.
• Knowledge in content creation platforms such as Canva, Adobe, Capcut and others.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

We are an equal opportunities employer.

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.

Please email [e-mail] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.

#LI-ONSITE

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.