Senior Performance Marketing Manager Crypto Gambling Acquisition

Aerbohansen; London; On-site; GBP 65,000 - 95,000; Full time

Job summary

A dynamic startup in the crypto gaming sector seeks a Senior Performance Marketing Manager to lead paid acquisition efforts. The role involves driving high-LTV player acquisition through innovative strategies across various channels. Successful candidates will have substantial experience in performance marketing, particularly in high-stakes and high-risk verticals. This opportunity offers competitive compensation and significant ownership over growth strategies in a fast-paced environment.

Benefits

Competitive compensation + performance-based bonuses

Full ownership of growth channels

Freedom to test and scale fast

Qualifications

• 5+ years in performance marketing, with 2+ in crypto or gambling.
• Strong understanding of media buying in Web2 and Web3.
• Experience with scaling paid campaigns profitably.

Responsibilities

• Lead paid acquisition strategies across multiple channels.
• Manage six-figure monthly ad budgets with focus on CPA and ROAS.
• Work with creative and optimization teams to drive conversions.

Skills

Performance Marketing

Media Buying

Campaign Management

Analytics

Education

5+ years of experience in performance marketing

2+ years in crypto, gambling, or high-risk verticals

Tools

Google Ads

Native Ad Platforms

Programmatic Advertising

Crypto-specific Channels

Job description

Senior Performance Marketing Manager Crypto Gambling Acquisition

Senior Performance Marketing Manager Crypto Gambling Acquisition

1 month ago Be among the first 25 applicants

Our Client

Our client is a young and growing crypto igaming startup thats redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they arelooking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

Our Client

Our client is a young and growing crypto igaming startup thats redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they arelooking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

Role Overview

As theSenior Performance Marketing Manager, youll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone whos not afraid to get in the weeds, optimize well, and scale fast.

Key Responsibilities

• Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
• Identify and scale high-performing campaigns targeting crypto-native gambling audiences
• Manage six-figure+ monthly ad budgetswith a laser focus on CPA, ROAS, and LTV
• Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
• Build and manage relationships with networks, affiliates, and third-party ad tech vendors
• Run competitor research, market analysis, and campaign benchmarking
• Track, analyze, and report on performance KPIs using visualisation platforms
• Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
  
  

Key Skills And Qualifications

• 5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals
• Deep understanding ofpaid media buying in both Web2 and Web3 ecosystems
• Proven track record of scaling paid campaigns profitably
• Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
• Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
• Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
• Entrepreneurial mindset comfortable working in fast-paced, performance-driven environments
  
  

Nice To Have

• Experience working directly with or promotingcrypto casinos / betting platforms
• Understanding ofon-chain analytics, wallets, and DeFi user behavior
• Strong network in the crypto and gambling ad space
  
  

What's On Offer

• Competitive compensation + performance-based bonuses
• Full ownership of your growth channel(s)
• Opportunity to shape a growing team and scale acquisition globally
• Freedom to test, fail, and scale fast backed by a team that knows how to win

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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