Senior Performance Marketing Manager

ZipRecruiter; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading wellness brand is looking for a Performance Marketing Manager in London to drive growth through paid social and Google Ads. The ideal candidate will have a strong marketing background, creativity in ad design, and a data-driven approach to optimize campaign performance. Join a collaborative team with unique perks like a fully stocked wellness pantry and hybrid working options.

Benefits

Hybrid working with core hours from 10:00–16:00

Access to a fully stocked wellness product pantry

Free quarterly product allowance

Friends and family discount

Dog-friendly, newly designed office

Vitality health insurance after probation

Monthly team socials and learning sessions

Laptop and home-working setup

Pension scheme

Qualifications

• Experience managing Paid Social and Google Ads in D2C environments.
• Ability to hit acquisition and revenue goals.
• Creativity in developing and testing ad formats.

Responsibilities

• Plan and execute paid social campaigns across various platforms.
• Own and optimise Google Ads campaigns.
• Monitor and report on channel performance and budget.

Skills

Paid Social

Google Ads

Google Analytics

Project Management

Data Analysis

Tools

Meta Ads Manager

Fospha

Northbeam

Job description

Job Description

Performance Marketing Manager

Health & Nuturtion

Location: Hybrid – 3 days/week in London

About the Company

Join one of the most exciting and empowering wellness brands on the market—a purpose-driven business redefining the way women approach health and nutrition. This is not your typical wellness company. Think real, relatable, and refreshingly honest. Their expertly formulated, clinically backed products are designed specifically for women, supporting every unique journey through wellness without compromise.

The team is tight-knit, mission-led, and genuinely passionate about what they do. Culture here is everything—collaborative, energetic, and built on values like trust, inclusivity, and integrity. This is a place where individuality is celebrated, big ideas are welcomed, and doing things differently is the norm.

Key Responsibilities:

Paid Social Campaigns

• Plan, execute, and scale paid social campaigns across Meta, TikTok, Snapchat, and beyond
• Segment audiences, test creatives, optimise bids, and refine ad strategies for maximum impact
• Work closely with the creative team to ensure thumb-stopping, high-performing ad content
• Continuously analyse data to surface actionable insights and campaign improvements

Google Ads Campaigns

• Own and optimise Google Ads campaigns across Search, Shopping, YouTube, and Demand Gen
• Improve ROAS and CAC performance through smart keyword strategies and landing page alignment
• Leverage remarketing and audience insights to boost conversion and retention

Performance Reporting & Strategic Growth

• Monitor, report on, and own channel performance and budget management
• Run A/B tests on creatives, audiences, and landing pages
• Spot trends, stay ahead of industry changes, and experiment with new growth opportunities
• Collaborate cross-functionally with CRM and content teams to ensure seamless user journeys

Ideal Candidate Background

You’ll be a strong fit if you’re a hands-on marketer who lives and breathes performance and is hungry to drive real growth. We’re looking for someone with:

• Strong experience managing Paid Social and Google Ads in a D2C environment
• A proven ability to hit acquisition and revenue goals in fast-moving, competitive markets
• Advanced knowledge of Google Analytics, Meta Ads Manager, Fospha, Northbeam, or similar tools
• A creative mindset and enthusiasm for developing and testing new ad formats
• Strong organisational and project management skills—able to juggle campaigns and priorities with ease
• A proactive and data-led approach, always looking for the next opportunity to scale

Perks & Benefits

• Hybrid working with core hours from 10:00–16:00
• Access to a fully stocked wellness product pantry
• Free quarterly product allowance
• Friends and family discount
• Dog-friendly, newly designed office
• Vitality health insurance after probation
• Monthly team socials and learning sessions
• Laptop and home-working setup
• Pension scheme

If you are interested in applying for this role, please apply using the link below!