Senior Performance Marketing Manager
Mat Vin
Turn this role into an interview — a resume and cover letter built around what this employer wants.
Job summary
DeepL is seeking a Senior Performance Marketing Manager to own paid social and paid search globally, driving efficient customer acquisition across SMB and enterprise. You will partner with cross-functional teams to scale campaigns and optimize CAC, pipeline and ARR.
With 4–6 years in B2B SaaS marketing, you will lead ABM-aligned paid media programs, test-and-learn initiatives, and AI-enabled optimization to push growth while maintaining brand integrity across regions.
Qualifications
- 4-6 years of experience in performance marketing, ideally within B2B SaaS.
- Hands-on ownership of paid social and paid search programmes.
Responsibilities
- Own and scale paid social programmes across LinkedIn, Meta, Reddit, X and other channels.
- Own and scale paid search programmes across Google, Bing and other search engines.
- Define and manage channel-level budget allocation and spend efficiency.
- Design and run structured A/B tests and translate results into scalable playbooks.
- Develop global paid social marketing strategies across regions and products.
- Plan, launch, manage, and optimize full funnel campaigns including ABM, product launches, webinars and events.
- Monitor and report on campaign performance, ROI and pipeline contribution.
- Collaborate with Product Marketing, Sales, Marketing Operations, Brand and Regional Marketing.
- Drive AI-enabled improvements for audience segmentation, bidding, and automation.
- Mentor junior team members and share best practices.
Skills
Tools
Job description
DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation.
Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.
Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination.
What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected.
When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture.
What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well‑being. Discover more about life at DeepL on LinkedIn , Instagram , and our Blog .
DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world’s most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands‑on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments.
This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns. It will work with cross-functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes.
Paid Social & Paid Search
Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.
Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.
Define and manage channel‑level budget allocation, shifting spend in response to real‑time performance signals to hit CAC, pipeline and ARR targets.
Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.
Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition.
Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.
Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account‑based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.
Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
Work cross‑functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.
Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI‑driven marketing automation.
ABM Partnership
Bring a strong understanding of account‑based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy..
Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders.
Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions.
Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact, using these insights to drive continuous optimisation.
Own reporting and forecasting for paid social and paid search, ensuring leadership has clear visibility into spend, efficiency and pipeline contribution.
Use AI‑enabled tools to improve audience segmentation, creative testing, bid optimisation and workflow automation across paid channels.
Cross‑functional Collaboration
Partner closely with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid social and paid search activity with integrated campaign programmes and GTM priorities.
Agency/media partner management with clear briefs, KPI accountability, and budget efficiency.
Serve as the paid social and paid search subject matter expert within the Performance Marketing & Campaigns team, sharing best practice and mentoring junior team members.
Represent paid channel performance and investment rationale in relevant leadership and planning forums.
4-6 years of experience in performance marketing, with hands‑on ownership of paid social and paid search programmes, ideally within B2B SaaS.
Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements.
Strong hands‑on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing.
Very good understanding of account‑based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself.
Comfort operating in both self‑serve and enterprise‑assisted sales environments, with an understanding of the B2B buying cycle.
Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy.
Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation.
Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail.
A proactive, test‑and‑learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.
#LI-JW2
You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.
<---Sector: AI/MLFunctions: Marketing & Communications>DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human‑like translation, improved writing and real-time voice translation.
Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.
Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination.
What sets us apart is our blend of cutting‑edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected.
When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture.
What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well‑being. Discover more about life at DeepL on LinkedIn , Instagram , and our Blog .
DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world’s most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands‑on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments.
This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns. It will work with cross-functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes.
Paid Social & Paid Search
- Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.
- Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.
- Define and manage channel‑level budget allocation, shifting spend in response to real‑time performance signals to hit CAC, pipeline and ARR targets.
- Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.
- Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition.
Campaign Strategy & Execution
- Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.
- Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account‑based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.
- Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.
- Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.
- Work cross‑functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives.
- Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI‑driven marketing automation.
ABM Partnership
- Bring a strong understanding of account‑based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy.
- Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders.
- Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions.
Measurement & Optimisation
- Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact, using these insights to drive continuous optimisation.
- Own reporting and forecasting for paid social and paid search, ensuring leadership has clear visibility into spend, efficiency and pipeline contribution.
- Use AI‑enabled tools to improve audience segmentation, creative testing, bid optimisation and workflow automation across paid channels.
Cross‑functional Collaboration
- Partner closely with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid social and paid search activity with integrated campaign programmes and GTM priorities.
- Agency/media partner management with clear briefs, KPI accountability, and budget efficiency.
- Serve as the paid social and paid search subject matter expert within the Performance Marketing & Campaigns team, sharing best practice and mentoring junior team members.
- Represent paid channel performance and investment rationale in relevant leadership and planning forums.
- 4-6 years of experience in performance marketing, with hands‑on ownership of paid social and paid search programmes, ideally within B2B SaaS.
- Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements.
- Strong hands‑on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing.
- Very good understanding of account‑based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself.
- Comfort operating in both self‑serve and enterprise‑assisted sales environments, with an understanding of the B2B buying cycle.
- Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy.
- Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation.
- Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail.
- A proactive, test‑and‑learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.
#LI-JW2
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