Senior Performance Marketing Associate

Bridebook - The No.1 Wedding Planning App; Greater London; Hybrid; GBP 52,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid Working

£500 Learning & Development budget

Wedding Leave (5 days)

Job summary

Bridebook in London is seeking an analytical and commercially minded Performance Marketer to own paid acquisition across English-speaking markets. You will manage campaigns on Google, Meta, TikTok and more, balancing growth with efficiency to hit ambitious acquisition targets.

You’ll forecast budgets, test new approaches, and turn data into insights for senior stakeholders. Hybrid working 2 days a week is offered, with opportunities to shape Bridebook’s growth across markets.

Qualifications

• Analytical and confident using performance data to make decisions.
• Commercially minded and motivated by measurable growth.
• Experience in performance marketing across Paid Search or Paid Social.
• Strong understanding of paid acquisition fundamentals and channel testing.

Responsibilities

• Own performance marketing activity across English-speaking markets, managing campaigns across Google, Meta, TikTok and other paid channels.
• Manage campaign performance end-to-end, balancing growth, efficiency and traffic quality to achieve acquisition targets.
• Own paid media budgets and forecasting, making data-led investment decisions to maximise ROI.
• Continuously test and optimise campaigns, audiences, creatives and landing pages to improve conversion rates and acquisition efficiency.
• Analyse performance across channels and customer journeys, identifying what's driving results and turning data into actionable recommendations.
• Produce regular reporting and communicate results, learnings and opportunities clearly to key stakeholders.
• Collaborate with Product, Creative, Content and Data teams to improve campaign effectiveness, landing-page performance and wider growth initiatives.
• Stay curious about how new technology, automation and AI can improve the way we approach performance marketing.

Skills

Analytical

Commercially minded

Performance marketing

Campaign optimization

Tools

Google Ads

Job description

Bridebook is a SaaS and Marketplace scale-up business revolutionising the wedding industry. We are proud to be the UK’s number one wedding planning app and the ONLY global provider! Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere.

With over 90% of the world’s 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern-day needs of both couples and businesses.

So here’s Bridebook, set to disrupt the wedding industry

Our innovative platform is designed to make wedding planning effortless and stress-free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration – couples can access it all at their fingertips. After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world. This exciting expansion makes it a truly fantastic time to join us on our journey!

Our team is made up of talented creative, analytical, and tech-focused minds! We’ve collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as being rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

This is an exciting opportunity for an analytical and commercially minded performance marketer who wants to take real ownership of paid acquisition and help shape how Bridebook grows across multiple markets.

You’ll take full ownership of multi-market paid media budgets, manage forecasting and investment decisions and see the direct commercial impact of your work. You’ll have the opportunity to develop your commercial thinking, build confidence presenting insights to senior stakeholders, and influence growth across the business.

It’s an ideal opportunity for someone with a background in Paid Search, Paid Social or more general Performance Marketing, who’s ready to take on greater ownership, broaden their channel expertise and make a bigger strategic impact.

Specific responsibilities will include:

• Own performance marketing activity across our English-speaking markets, managing campaigns across Google, Meta, TikTok and other paid channels.
• Manage campaign performance end-to-end, balancing growth, efficiency and traffic quality to achieve acquisition targets.
• Own paid media budgets and forecasting, making data-led investment decisions to maximise ROI.
• Continuously test and optimise campaigns, audiences, creatives and landing pages to improve conversion rates and acquisition efficiency.
• Analyse performance across channels and customer journeys, identifying what's driving results and turning data into actionable recommendations.
• Produce regular reporting and communicate results, learnings and opportunities clearly to key stakeholders.
• Collaborate with Product, Creative, Content and Data teams to improve campaign effectiveness, landing-page performance and wider growth initiatives.
• Stay curious about how new technology, automation and AI can improve the way we approach performance marketing.

We’re looking for someone who is:

• Analytical and confident using performance data to make decisions.
• Commercially minded and motivated by measurable growth.
• Experienced in performance marketing, whether your background is in Paid Search, Paid Social or broader performance/growth marketing.
• Ideally comfortable with Google Ads, with a good understanding of paid acquisition fundamentals.
• Proactive and comfortable taking ownership of campaign performance.
• Curious and experimental, always looking for ways to improve.
• A clear communicator who can turn data into actionable insights.
• Highly organised and comfortable managing multiple campaigns and priorities.
• Interested in technology, automation and AI and their applications in performance marketing.

What if you’re a partial fit?

We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences! We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits

• 25 days of annual leave, with an extra day every year after three years (up to 30 days)
• Hybrid Working, we’d love to see you in twice a week, but you are free to come in more often if you’d like
• £500 per year Learning and Development budget
• Enhanced Family-Friendly Policies
• Cycle to Work Scheme
• One month fully paid Sabbatical Leave after five years in BB
• 2 weeks Working From Anywhere per year
• Wedding Leave (5 days paid)
• Half-Day Wedding Anniversary Leave
• An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more
• Yearly BB Summit and quarterly events to celebrate milestones!

London, Hammersmith (working hybrid, minimum 2 days a week)

One Team: Together we are better.

Keep Accelerating: We work smart.

Create Joy: We celebrate going above and beyond.

Equal employment opportunity

Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

So what’s next?

You’ll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you’ll be happy to hear there isn’t a whopping 7 stage process!

That’s all for now — see you on the dancefloor!